TVs have long been judged by how sharp the picture is, how rich the colours appear, and how loud the sound can go. But today, smart buyers are asking a different question: how does this TV actually support my lifestyle and health?
Samsung’s 2025 AI TV lineup doesn’t just aim to impress. It’s built to understand, adapt and protect. Thanks to Samsung’s new Vision AI[1] technology, these TVs go beyond crystal-clear visuals to offer a more personalized, eye-friendly viewing experience, no matter your room setting or content.
Smarter Viewing, Tailored to You
Powered by Samsung Vision AI, the 2025 AI TV lineup brings personalised and eye-friendly entertainment into your home. This advanced engine combines machine learning with visual recognition to analyse content in real time, detecting faces, scenes, lighting, and even on-screen text, and instantly adjusting picture settings to match.
Whether you’re watching a shadowy thriller at night or a vibrant kids’ show in a sunlit room, AI Picture[2] fine-tunes contrast, brightness, and colour balance to reduce eye strain and enhance clarity. AI Upscaling also plays a key role, turning older HD content into near, 4K or 8K quality without adding harshness or visual fatigue.
But perhaps the most underrated feature is the way these TVs learn your viewing habits. Over time, they understand what you watch and how you watch it – and subtly tweak visual settings for each user in the household. The result? Less squinting, less adjusting and more relaxing.
A TV That Knows the Room Better Than You Do11
Where you place your TV matters, and Samsung knows this. The 2025 AI TVs come with Adaptive Picture Pro, which senses ambient light and automatically adjusts brightness and contrast for optimal visibility. Whether your living room is flooded with sunlight or dimmed for a cosy evening, the screen remains comfortable to look at.
This feature is particularly helpful in Malaysia’s dynamic home settings, from open-plan living rooms to bedroom mini-cinemas.
[1] Samsung Vision AI features are available on 2025 Neo QLED, OLED, QLED (excluding Q6F model) and The Frame as of Q1 2025. Supported models may vary depending on the feature.
[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
