Setting its sights on industry leadership, Haier Malaysia strengthened its premium home appliance portfolio with the introduction of the Haier L+ Washing Machine, an AI-powered washer dryer with heat pump technology.
This flagship model incorporates laundry AI Smart Wash technology in addition to precisely programmed washing and drying.
Haier Malaysia Managing Director Fan Jing said, “At the Haier Southeast Asia Conference in December 2024, we unveiled our five-year strategic roadmap to solidify Haier Malaysia’s position, with a mid-term target of attaining 17.4% market share in home appliances.
Based on our performance thus far, we are on track. For the first quarter of 2025, Haier Malaysia’s total revenue grew by 20% against the same period last year. All our product categories experienced encouraging growth, including our washing machine category which saw 21% expansion in the first quarter of 2025.
To continue powering our growth, we are focussing on high-end products that provide convenience that meet today’s modern lifestyles. In line with this, we are excited to introduce the Haier L+ Washing Machine, our top-of-the-range product that is ideal for discerning consumers who appreciate a smart machine that effortlessly removes stains such as curry, coffee, ink and blood on all kinds of fabric and attire.
The Haier L+ Washing Machine leads our premium product launches for 2025. We will be introducing another 10 new mid-to-high end products for the Malaysian market in the second half of this year to cater to broader consumer needs.
All these products are developed with ‘More Creation, More Possibilities’ in mind to enhance everyday living through purposeful innovation and refined craftsmanship. We will continue investing in research and development to ensure our products keep pace with the evolving lifestyle.”
