Samsung Malaysia Electronics today unveiled its 2025 AI TV and premium soundbar lineup, setting a new benchmark for immersive entertainment and connected living.
Powered by the advanced Samsung Vision AI platform, the new range delivers hyper-personalised, intuitive experiences – redefining the TV as more than a screen, but as a true smart companion in the home.
“Samsung has always innovated with purpose. With Vision AI, we’re introducing a new era of intelligent screens that learn, adapt, and seamlessly fit into your daily life,” said Charles Kim, President of Samsung Malaysia Electronics.
“This year’s lineup focuses on delivering personalised, immersive, and energy-efficient experiences – all from the comfort of your home.”
Introducing Vision AI: Samsung’s Smartest TV Platform Yet
At the heart of Samsung’s 2025 TV portfolio is Vision AI, the brand’s most intelligent platform yet. Built with deep learning capabilities, Vision AI allows the screen to sense its environment, understand content and user behaviour, and respond with contextual actions in real time.
From gesture recognition to Generative Wallpaper that turns your screen into a personalized art canvas, Vision AI enhances both function and form. With Universal Gesture powered by the Galaxy Watch7, you can navigate your TV without a remote.
Shake your wrist to activate pointing mode, pinch to select, make a fist to go back, or rotate the bezel to scroll — all with simple, intuitive movements. Whether you’re relaxing or multitasking, the TV sees, thinks and responds — adjusting brightness to match ambient lighting, reading facial expressions for emotional nuance, and offering seamless control in every moment.
