Despite the successes of affordable Android smartphones in emerging markets across the globe, a noticeable gap persists in the premium flagship segment which has yet to be filled.
Current offerings in this segment have often fallen short of consumers’ evolving expectations and needs, particularly as new developments into AI and 5G continue to drive innovation, interest and pricing.
Today’s consumers aren’t just seeking premium flagship devices with top-tierspecifications; they also demand seamless, durable, and intelligent experiences that cater to both their professional and personal lives.
Furthermore, according to IDC’s worldwide tracker team, consumers are now willing to spend more on devices that can potentially last longer, leading to significant growth potential for the premium segment of smartphones priced over USD600.
Nabila Popal, research director with IDC’s worldwide tracker team, emphasizes this shift: “We continue to see growth in value and average selling prices (ASPs) as consumers opt for more expensive devices knowing they will hold onto their devices longer.”
These demands highlight the luxury and premium segment’s increasingly intense competition as more smartphone vendors seek to revitalise and boost growth through innovative AI features.
Canalys analyst Le Xuan Chiew explains, “Vendors are seizing new opportunities by promoting premium offerings that set them apart, such as cutting-edge AI features and services on flagship products, and using ecosystem-based product strategies.”
The wait is almost over. The global launch of the OPPO Find X8 Series is set to take place on 21 November 2024, with the return of this latest flagship being timed perfectly as users’ demand for premium smartphones continue to grow. OPPO fans and tech enthusiasts can expect a flagship device that delivers superior performance, exceptional design, and next-level AI capabilities.
Stay tuned and be the first to experience the future of premium smartphones.
Pre-orders for the OPPO Find X8 Series will be available from 11th – 29th November at all OPPO Brand Stores, My OPPO Space, OPPO Authorised Dealers, OPPO Official Estore at Lazada, Shopee, TikTok Shop and OPPO Estore with total free gifts worth up to RM3,214.
