KAO Malaysia has today announced the availability of its new Bioré GUARD Mos Block Serum, formulated with a unique anti-landing technology to prevent mosquitoes from landing on the skin to feed.

The announcement was made in conjunction with the expansion of its GUARD OUR FUTURE project globally to protect future lives from mosquitoes. GUARD OUR FUTURE is centered on innovative product technology and formulation that provides a cover protection shield, keeping mosquitoes away from people’s skin and thus preventing mosquito bites.

Bioré GUARD Mos Block Serum, was first introduced in Thailand two years ago and launched in Singapore, Taiwan and Hong Kong this year. As part of the GUARD OUR FUTURE project, KAO Malaysia will collaborate with the Selangor State Government and Takeda Malaysia in a series of activities aimed at protecting the lives of Malaysians against mosquitoes and mosquito-borne diseases like dengue fever.

“With the global landscape evolving rapidly and presenting new challenges, it is increasingly important that we drive forward our ESG strategy the Kirei Lifestyle Plan to realise a truly sustainable society while enhancing our business and minimising risks,” said Masahide Nishida, President Skin Care Business, KAO Corporation at the collaborative partnership between KAO Malaysia, the Selangor State Government and Takeda Malaysia.

“In 2023, we accelerated efforts towards our Mid-term Plan 2027 (K27) to realise our vision of ‘Protecting future lives — Sustainability as the only path’. Some key progress includes the launch of the new Bioré GUARD Mos Block Serum as well as the GUARD OUR FUTURE project which combines our unique technology and key partnerships to save future lives, the expansion of GUARD OUR FUTURE into Malaysia is particularly timely considering the upcoming World Dengue Day observation on the 15th of June.”

The product protects against mosquitoes without being sticky and is as comfortable to apply as serum. By preventing mosquitoes from landing or staying on the skin at all, the technology’s mechanism differs from that of conventional insect repellents which typically uses volatile active ingredients consumers may be sensitive to such as diethyltoluamide (DEET) or Picaridin.

The new Bioré GUARD Mos Block Serum offers up to 8 hours of protection and will be available in two delightful fragrances (Fresh Lavender and Sweet Blossom) at a Recommended Retail Price of RM24.90 for a 100g tube.


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