Honda Malaysia announced its 2024 business direction underpinned by a positive outlook, aiming to achieve this year’s set sales target of 95,000 units with 12.8% market share.

With its strategic plan for 2024, which includes launching two new models, the Company is ready to continue embracing the evolving automotive landscape and powering business momentum.

Honda Malaysia Managing Director and Chief Executive Officer, Hironobu Yoshimura said,
“2024 will continue to be a challenging year for the automotive industry. Nevertheless, Honda Malaysia remains committed to driving success to new heights this year, built on the back of our remarkable achievements in 2023.

“That includes our latest milestone of retaining the No.1 position in the Non-National Passenger Vehicle Segment for the tenth consecutive year since 2014. On top of that, we achieved last year’s sales target of 80,000 units despite the challenges in 2023.

These remarkable achievements are attributable to the introductions of the WR-V, City and All-New CR-V, all of which garnered strong market acceptance upon their respective launches.”

“Further strengthening our presence in the market was the e:HEV technology, one the most
practical and relevant technologies. Its popularity is evidenced by a 28% contribution to the 2023 overall hybrid sales in Malaysia, significantly propelling the growth of xEVs in the country.

“We would like to express our heartfelt gratitude to our customers, dealers and the Malaysian Government for their unwavering support and trust in the Honda brand,” Yoshimura continued.

For 2024, Honda Malaysia aims to further emphasise its e:HEV technology in the market. The incorporation of this two-motor hybrid system into Honda models provides a range of exciting options to meet the evolving customer demands. It fulfills the needs of those who seek a car that integrates fuel efficiency with a new level of fun of driving.


Sila masukkan komen anda!
Sila masukkan nama anda di sini