Naza Italia unveiled the 2024 Maserati GranTurismo today, which marks the return of a Maserati icon created 75 years ago with the A6 1500.

The GranTurismo coupé combines the high performance typical of a sports car with comfort suitable for long distances, in the powerful internal combustion engine and the most innovative 100% electric solutions.

It represents a benchmark, embodying the concept of “The Others Just Travel” that takes the House of the Trident forward into the future with the first car in the brand’s history to adopt a 100% electric powertrain.

From an aesthetic point of view, the GranTurismo design represents an ideal balance between beauty and functionality, without ostentation. Its undeniably unique and immediately recognisable lines present a pure shape suitable to cover best-in-class mechanics, emphasising the purity of its forms and refined design cues.

The classic proportions of the brand’s cars have been maintained, with the long bonnet and the central body intersected by the four fenders. Conversely, the roof line drops dynamically to emphasise the curve of the pillar that features the iconic Trident logo.

Developed at the Maserati Innovation Lab and produced at the Mirafiori manufacturing hub in Turin, the GranTurismo is 100% made in Italy and epitomises “Italian luxury performance”, a concept typical of all Maserati models.

Speaking during the unveiling, Azwan Yahya, Chief Operating Officer, for Maserati in Malaysia said: “Following the successful global launch of the GranTurismo in October 2022, we are thrilled to introduce it here in Malaysia.

Azwan Yahaya, COO of Maserati Malaysia

“We are pleased and excited to see that the GranTurismo is a highly anticipated and desired luxury coupé here as well. It is available in two versions of the revolutionary V6 Nettuno engine: the Modena, with 490-hp 3.0-litre V6 Nettuno Twin Turbo; and the high-performance Trofeo based on the same engine and upgraded to a maximum power of 550 hp.

It will also be available in a 100% electric battery-based powertrain in the GranTurismo Folgore later this year. We believe this will be a sports car that everyone is looking for,” he said.

In terms of technical architecture, the new model is the result of an innovative project that makes extensive use of lightweight materials such as aluminium and magnesium, together with high-performance steel.

Such a multi-material approach required new manufacturing processes to be created, resulting in best-in-class weight levels.

This approach is paired with new Atlantis High electrical/electronic architecture, based on canFD messages sent at speeds of up to 2 ms. The system also comes with advanced level 5 cyber-security and flash-over-the-air features.

The fulcrum is the Vehicle Domain Control Module (VDCM) master controller, a 100% Maserati project consisting of the software that provides 360° control of all the most important car systems for the best driving experience in all conditions.

In the interior, the Maserati GranTurismo’s modern cabin is equipped with Innovative systems, including the Maserati Intelligent Assistant (MIA) Multimedia system, the latest infotainment, a comfort display that brings together the main functions in an integrated touchscreen interface, a digital clock, the Heads-up Display (available as an option) and the exceptional Sonus faber Audio system.

The GranTurismo also offers an “all-round sound experience” guaranteed by the iconic signature sound of the Maserati engine, even in the electric version thanks to innovative work by engineers at the Maserati Innovation Lab.

The sound experience is completed by the immersive Sonus faber sound system. Designed
and made by Sonus faber, the Italian artisans of sound, the GranTurismo offers two different audio configurations: the standard Premium audio system featuring 14 speakers and 2D surround, with an output of 860 W for a unique natural sound experience; and the optional High Premium audio system with 19 speakers, 2D and 3D surround sound with a powerful amplification, up to 1,195 W for depth of field and truly unique roundness of sound.

Both systems offer different pre-sets for an enhanced sound experience. Sportiness, luxury, and comfort: by focusing on customer requests from the earliest stages of development
onwards, the new GranTurismo is enabling Maserati to solve the impossible equation of combining sports performance with comfort suitable for long distances, both with powerful internal combustion engines and with the most innovative 100% electric solutions, thereby representing a benchmark in the segment.

The Maserati GranTurismo Trofeo is priced at RM878,800 & the Modena is RM738,800 before local duties and taxes, customization options, and insurance. The price includes 3 years of Standard Warranty coverage with no mileage restriction.


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