Cleanpro Express unveiled its newly rebranded outlet in Bandar Kinrara 5, marking a significant milestone in its commitment to enhancing the customer experience.

The launch event was graced by esteemed guests, including the Dexter management team from the United States, and was attended by representatives from the Malaysia Retail Chain Association, Malaysia Laundry Association, Malaysia Franchise Association, MATRADE, exco members, key partners, and Cleanpro franchisees.

Cleanpro, a home-grown local brand synonymous with laundry innovations, had previously announced a remarkable rebranding effort and introduced the new Cleanpro Plus web app in May this year, aimed at providing increased convenience to their valued customers.

At the heart of this rebranding lies the unveiling of a fresh and contemporary outlet design, seamlessly aligning with Cleanpro’s updated brand identity. This new concept is set to extend to all Cleanpro Express outlets across Malaysia, reflecting Cleanpro’s dedication to a more customer-centric approach.

In the upcoming months, Cleanpro Ibu Sayang, another franchise model, will adopt this innovative approach to create a refreshed appearance.

One of the most striking features of this revamped outlet is the enhanced interior design, carefully crafted for customer comfort and ambience. Cleanpro outlets now offer newly designed tables and chairs, catering to the lifestyle and preferences of their existing customer base in urban areas while encouraging them to make the most of their time by working, reading, or enjoying games while their laundry is in progress.

Amanda Konczal, President of Dexter Laundry, expressed her pride in the partnership with Cleanpro Express, highlighting Cleanpro’s commitment to improving customer experiences: “We are proud to have partnered with Cleanpro Express for 15 years. They are very innovative in the marketplace, and they have helped create and elevate the laundry experience for all of their customers.”

Cleanpro’s Group CEO, Goh Sen Kiat, emphasised the brand’s dedication to its mission: “We continue working towards our brand mission of freeing up valuable time and energy for our customers, enabling them to focus on what truly matters. We are also committed to delivering more powerful cleaning, combining world-class machines with state-of-the-art LaundroBoost Technology Ultra.”