Alliance Bank Malaysia Berhad (Alliance Bank) announced that its inaugural Alliance Bank Heritage Run 2023 (Heritage Run) will take place on 29 October this year in George Town, Penang.
As a community-centric organisation, the Run is part of the Bank’s focus to create a positive impact on society, the environment and the economy.
It is in line with the Bank’s commitment to push the environment, social and governance (ESG) agenda forward and to support the Sustainability Development Goals (SDGs) by raising awareness of sustainability issues as well as inspiring the community to take action through a variety of ESG-themed events, programmes and initiatives.
Kellee Kam, Group Chief Executive Officer of Alliance Bank said, “At Alliance Bank, we believe in the need to build a more sustainable world by promoting environmentally responsible actions, positive social ethics and good governance among the communities
and businesses that we serve.
In view of that, we wanted to organise a community event that not only increases awareness and adoption of a more sustainable way life but one that takes on a greater purpose.
Our inaugural Heritage Run not only embodies our values but also supports the SDG 11.4 – which focuses on efforts to safeguard and protect cultural and natural heritage at risk. Hence, the selection of George Town as the venue for our first flagship Run was an obvious choice given that it is one of the World Heritage Sites recognised by UNESCO.
Apart from promoting this cultural heritage, the Bank will be working with a local artist to create a wall mural for a dedicated heritage site or community centre in Penang after the event.”
“This Run is for everyone and we anticipate more than 3,000 to 4,000 participants joining
us at the event. In making this a family affair for all Malaysians, there will also be booths
and fun activities at the venue set up by local businesses under our #SupportLokal banner to further amplify our rich multi-cultural heritage.
Through this, we hope to foster closer ties with the locals in Penang and create an event that the community can look forward to” Kam added.
