New Samsung research reveals Gen Z are turning to the likes of TikTok, Instagram and
YouTube to learn new hobbies – including Bubble Nails, Roller-skating, and Digital Pet
Portraiture Seven in 10 use smartphones to discover weird and wonderful creative pastimes on popular social media platforms.
To celebrate the launch of the Samsung Galaxy A53 5G, new research of 1,500 adults aged 18-25 years found a staggering 72% have been inspired to take up a new hobby as a direct result of watching clips on social media networks – with more than half spending four hours or more a week watching them on their smartphones – equating to a whopping 208 hours per year.
Not only are Gen Z learning new hobbies online, including roller-skating, as many as four in 10 have stepped behind their smartphone cameras to capture their own hobbies over social media too.
When asked which social media platforms were most inspiring for finding new hobbies, the
study revealed TikTok (55%) as the most popular platform followed by Instagram (51%) and YouTube (48%), with the most inspirational ‘How To’ video clips including Extreme Make-up (15%), Meditation (11%), Cleaning Technology (9%) and Digital Illustration including Pet Portraiture (7%).
Other new hobbies to enter the list include Bubble Nails, a new trend that creates the effect of soap bubbles on a gel manicure.
The research, inspired by the new A53 5G device – which champions content creation on the go – revealed that young adults are embracing their weird and wonderful interests online, with four in 10 of those describing their newfound hobbies as ‘Awesome’ and a third (32%) as ‘Underrated’. Intriguingly, photography (29%) was voted the number one Gen Z hobby, followed by meditation (16%) and knitting (13%).
Almost a fifth polled said their hobby makes them feel liberated, and for those who post content, 74% said seeing their hobby content do well on social media meant they can’t stop smiling.
When asked about the magic formula for creating good social media visual content, almost half (46%) of those polled said good editing, followed closely by a good camera (44%), humour (43%), length of video (38%) and authenticity (36%) were the most important.
The A53 5G, which launched 1st April, features a 64MP Camera and AI-powered camera, perfect for content capture on the go, and two-day battery life 2 , which will suit the third of those voting battery as the most important (32%) thing to ensure your device is ready at any time.
