The third installation of MBFWKL brings together the biggest names in local, regional, and international fashion industry featuring designers, such as Carven Ong, Andy Sulaiman, Khoon Hooi, and Eric Choong.
The much-anticipated Mercedes-Benz Fashion Week Kuala Lumpur (MBFWKL) 2021 returns
this year with the biggest names in local, regional, and international fashion industry displaying their latest contemporary designs. MBFWKL continues to serve as a platform for upcoming and seasoned designers in the local fashion industry to showcase their collections and brand-characterising inspirations.
“At Mercedes-Benz, the company expresses modern luxury in the 21st Century with an acute focus on creating ‘sensual purity’ designs through traditional craftsmanship and innovative technology to create authentic and emotional experiences.
Similarly, we aim to push boundaries in other areas befitting to provide a holistic lifestyle experience to our customers who understand and appreciate luxury in all forms, fashion included.
Through MBFWKL, the event also highlights Fashion Futures, a design competition that aims to promote and support budding talent among young designers in the industry. Through the Fashion Futures Initiative, Mercedes-Benz endeavours to create the opportunity to nurture these innovative and entrepreneurial talents by providing with them a platform to catapult their careers further in the fashion industry,” said Sagree Sardien, President and CEO, Mercedes-Benz Malaysia.
“As an automotive pioneer brand, we create innovative and desirable cars. For that, design
plays a central role in the process of evolution and is deeply rooted in our core.
Every Mercedes-Benz you see on the road is designed with Sensual Purity at its core. It is the perfect combination of modern luxury and driving exhilaration. It is amazing to see the inspiration these designers draw from our cars and elevate it through their collection showcase,” said Michael Jopp, VP Sales & Marketing Passenger Cars, Mercedes-Benz Malaysia.
The three-day fashion event was held at Kuala Lumpur Performing Arts Center (KLPac) in the heart of the city and attended by over 1,000 guests ranging from local designers, celebrities and socialites, fashion muses, key opinion leaders, alongside fashion-forward customers and fans of Mercedes-Benz.
