Microsoft has also reimagined the future of work by creating a blueprint for productivity, efficiency, accessibility, flexibility and collaboration for organizations in the region.

IN a world where we can expect more than 40 billion devices generating nearly 80 zettabytes (ZB) of data by 2025, organizations and industries will need to quickly adopt new technologies and build technological capabilities that will enable them to flourish in an innovation-led, cloud first, artificial intelligence focused future.

That is the impetus to create a comprehensive and immersive technology experience for businesses in Asia Pacific, to help them immediately visualize, learn and adopt innovations for their digital and cultural transformation journeys.

Located within the new regional headquarters for Microsoft at Frasers Tower in Singapore, The Experience Center Asia showcases a confluence of technology and partners, to empower every organization in every industry to digitalize, disrupt, innovate and transform.

“We believe every company will become a software company as digital transformation and tech intensity becomes pervasive in every organization.

The Experience Center Asia allows businesses in Asia Pacific to learn about the urgency with which they need to embrace this transformation, and explore our extensive portfolio of industry solutions which showcase what’s immediately available and possible by partnering with Microsoft,” said Andrea Della Mattea, President for Microsoft in Asia Pacific.

“Our new regional headquarters is a representation of future workplaces. We provide organizations in the region with a real, working model of what the future of work looks like, based on a foundation of cloud computing, data analytics, artificial intelligence and a culture of transformation.

I’m excited about going into the office, where our colleagues reinforce our mission every single day by creating a culture of safety, wellness, sustainability, accessibility and comradery,” continued Andrea.

The practices within The Experience Center Asia are:

  • The Experience Zone, which showcases immersive demonstrations and current implementations across industry sectors. A team of specialists can take visitors on a customized journey through these experiences that allows them to experience firsthand relevant technology solutions that are unique to their businesses and enables them to envision the art of what’s possible
  • The Microsoft Technology Center (MTC) that provides facility-based technical engagements, enabling customers to focus on their decision process. MTCs bring together the right resources to help customers close deals faster and expand deal size, while increasing customer satisfaction
  • The Cybersecurity center that showcases Microsoft’s threat intelligence analytics, creates awareness about rising cybercrime threats, and increases the understanding of trusted digital platforms and cloud computing
  • The Innovation Factory – where through ideation and hackathons innovative ideas come to life.

“Situated in the heart of Asia Pacific, Singapore is the regional headquarters for many multinational companies, has a powerful ecosystem of entrepreneurs and is an international event destination for industry leading experts along with our strategic partners – the value of having Microsoft’s first Experience Center worldwide in Singapore is to provide organizations with immediate access to a curated experience of innovations and experiences with Microsoft leaders and technology.

Microsoft has always been at the forefront of offering a large portfolio of experiences for our customers, many of whom have been to our Executive Briefing Center in Seattle and are looking for a similar experience close to their business to accelerate time to value,” said Rebecca Hick, Director, Microsoft Experience Center Asia.