RHB Banking Group (RHB) and AirAsia BIG Loyalty (BIG Loyalty) entered into a strategic partnership to introduce an attractive, value-added proposition offering a comprehensive loyalty programme that enables RHB customers to accumulate AirAsia BIG Points across selected retail banking products.

THE partnership between RHB and AirAsia BIG Loyalty aims to reward Malaysians by making travel and lifestyle aspirations attainable through the loyalty programme, which will enable RHB customers to tap into the BIG Loyalty ecosystem to enjoy BIG Points as the currency for everyday travel and lifestyle products, from flights, hotel, shopping, dining and many other services. The programme is targeted for launch in the first quarter of 2019.

Directors of BIG Loyalty Sdn Bhd Tan Sri Tony Fernandes (Second from left) and Datuk Kamarudin Meranun (centre) sealing the partnership with Group Managing Director of RHB Banking Group Dato’ Khairussaleh Ramli (second from right)

“This partnership introduces an attractive value-added proposition offering a comprehensive loyalty programme that enables RHB customers to accumulate AirAsia BIG Points. It is an opportunity for us to reward our 4 million customers for their loyal support of RHB Banking Group by delivering greater value in their customer journey with RHB offering them greater lifestyle benefit.

At the same time, for every Ringgit spent and for selected banking transactions, our customers will be able to stretch the value with reward points which will further provide them with access to exciting travel opportunities under the AirAsia BIG Loyalty Programme,” said Dato’ Khairussaleh Ramli, Group Managing Director, RHB Banking Group.

“For now, this programme would be applicable to selected transactions done locally but over time, we will extend these to regional and international transactions as well,” he added.

“This partnership with RHB strengthens our lifestyle and financial pillars while fortifying our BIG Points ecosystem.

By transforming daily banking processes into a way to earn BIG Points, we are bringing even more value to our BIG Members as we help make their travel and lifestyle dreams come true, and we also look forward to expanding our Malaysian membership base with this strategic alliance,” said Tan Sri Tony Fernandes, Director, BIG Loyalty Sdn Bhd.

In conjunction with this partnership, RHB credit and debit card customers will be given a 1-week priority access to redeem flights at up to 90% off using BIG Points from as low as 500, before it is opened to the public, by contacting RHB Phone Banking at 03-9206 8118, or by downloading the redemption form at www.rhbgroup.com.

Alternatively, customers can also logon to https://logon.rhb.com.my to redeem BIG Points.  The priority redemption period begins on Monday, 26 November until Sunday, 2 December 2018 on airasiabig.com and AirAsia BIG Loyalty app.

RHB customers can enjoy 500 BIG Points for every 3,000 reward points accumulated through RHB Rewards Points Credit Card. This is subject to the type of cards customers are holding, some of which have multiplier benefits on selected spend categories such overseas spending and insurance, among others.

In addition, customers with RHB rewards points can enjoy a bonus of 50 percent more BIG Points when they make the conversion now until 31 December 2018.


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