Number one in Korea and Malaysia, Coway, the leader in water and air care has announced that Gong Yoo has extended his ambassadorship with the brand for all Coway’s water and air care products.
ONE of South Korea’s leading celebrities, the talented and versatile 38 year-old actor is most notable for his leading role in the blockbuster thriller Train to Busan as well as the hit drama series Goblin.
Despite his rise to fame, Gong Yoo remains down-to- earth with his warm-hearted demeanour, one of the traits that Coway values.
According to Gong Yoo, the concept and values of which Coway upholds resonates well with
his personal determination to lead a healthy and quality life. “It is both a privilege and an honour to be welcomed into the Coway family once again.
Having access to clean and pure water as well as quality air is often overlooked, especially in this day and age with our busy lifestyles as access to these commodities can easily be taken for granted,” said Gong Yoo.
Kyle Choi Ki-Ryong, Managing Director of Coway Malaysia said that having Gong Yoo
onboard again as their Ambassador was no hesitation on their part, and it always brings the team great joy to give back to Malaysians.
Gong Yoo’s renewal of contract as Coway’s ambassador comes at an opportune moment, as
Coway Malaysia bears Malaysians with yet another gift – the announcement of their
upcoming WOW promotion that kicks off from 26 April 2018 till 24 June 2018.
As part of their pursuit to empower Malaysians with easy and reasonable access to quality
water, Malaysians can now enjoy the new WOW promotion – poised to be Coway’s most
affordable package through the Coway Neo, a water purifier imported from Korea that
effectively reduces bacteria and viruses.
“Advocating water as top choice for a pure healthy living is – and has always been – Coway’s leading responsibility to the public. With the WOW promotion, we’re glad to enable
Malaysians, especially young couples and families, an easier way to enjoy clean and natural
water with 7 years of free warranty which include service and filter change,” said Kyle.
Through the WOW promotion, the Coway Neo is available at RM65 per month at any of
Coway’s distribution channels, roadshows or showrooms, as it works in line to achieve
Coway Malaysia’s goal this year in reaching 1 million customers by the end of 2018.
Malaysians can also look forward to Coway’s new brand campaign, “Live Pure”, established
to encourage people to adopt a healthier drinking and living lifestyle.
“According to a 2017 report by WHO and UNICEF, it is alarming to note that some 3 in 10
people worldwide do not have proper access to safe and readily available water at home.
This statistics need to be changed, and as the water specialist, we are determined to make
that change,” said Kyle.
As Ambassador for the second year in a row, Gong Yoo is more than eager to assist Coway in making the quality change that society needs to see. “I am glad that Coway acknowledges this need among the people and society and is working to raise awareness – to cultivate and propagate a healthy and pure lifestyle.
In that, I am excited to take on the responsibility as a pledge to Live Pure, and join them on this journey to further spread the message and its reach,” added Gong Yoo.
Fans of Gong Yoo will be able to catch more of Gong Yoo later this year as he will be
featured all across Coway’s “Live Pure” brand new television commercials, billboards,
newspapers and social media.
For more information on Coway Malaysia or the WOW promotion, please visit https://www.coway.com.my/ or call 1800-888- 111.
