Infinix, a trendy tech brand for young consumers, is set to unveil the Infinix GT 50 Pro this 5 May, introducing a new benchmark for sustained gaming performance.

At the core of the device is the industry’s largest micro-pump liquid cooling system, engineered to address one of mobile gaming’s most persistent challenges: performance drops under heat. Built as part of Infinix’s expanding GT Gaming Ecosystem, the GT 50 Pro combines advanced thermal engineering, high frame rate support in selected titles, and precision control through its Pressure-Sense GT Trigger, delivering a more stable and responsive gaming experience over extended sessions.

Engineered for Sustained Performance

At the heart of the GT 50 Pro is the all-new HydroFlow Liquid Cooling Architecture, a specialised thermal engine engineered to address one of mobile gaming’s most persistent challenges: overheating. Featuring the industry’s largest micro-pump liquid cooling system with full coverage over the chipset as the primary heat source, it delivers highly efficient heat dissipation even during extended gameplay sessions, allowing users to maintain stable performance over time.

Ultra-Smooth Visual Advantage with Native 144FPS

Further enhancing the gaming experience is the GT 50 Pro’s Native 144FPS technology, delivering ultra-smooth performance across major esports titles such as Mobile Legends: Bang Bang, Free Fire, Call of Duty: Mobile, Bloodstrike, Standoff 2, and Arena Breakout.

The combination of the GT 50 Pro’s high frame rates and faster response times gives players a clear visual advantage in fast-paced gameplay, enabling them to react more quickly, move more precisely, and engage with greater confidence.

Built on Infinix’s extensive experience in mobile gaming, Native 144FPS delivers genuine performance gains without relying on artificial enhancements to simulate smoothness. With optimised, hardware-level high frame rate output, the GT 50 Pro is designed to support ranked gameplay and competitive environments, including official tournaments. Beyond competitive play, the difference is immediately noticeable even for casual users, with the GT 50 Pro offering a smoother, more immersive experience.

Melodi Kita is a celebration of music, passion and rising local talent, featuring three standout Malaysian artists: Haqiem Rusli, Shiha Zikir and Afieq Shazwan. The show follows their personal journeys as they create, perform and share the stories behind their music, offering fans an intimate look into their world.

Bringing this experience closer to the next generation, Samsung also took Melodi Kita to the ground through a student-focused activation at Universiti Kebangsaan Malaysia.

By connecting directly with students through music and the influence of these artists, the initiative created a relatable and immersive way for young audiences to engage with both the show and the Galaxy A57 5G, turning everyday campus moments into meaningful, shareable experiences.

Captured through the Samsung Galaxy A57 5G, the journey unfolds in stunning clarity. With features like Nightography, fans can experience the artistry of Haqiem, Shiha and Afieq in all lighting conditions, from dimly lit recording studios to vibrant night performances. The device brings out rich details and authentic moments, allowing every scene to feel vivid and alive.

Whether it’s behind-the-scenes creativity or on-stage energy, the Galaxy A57 5G ensures no moment is missed. It performs seamlessly across environments, making it the perfect companion for capturing both
spontaneous inspiration and polished performances.

Catch Melodi Kita as it premieres this May on Astro Ria, and follow the journeys of Haqiem, Shiha and
Afieq as they bring their music to life:
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You can check out the latest Galaxy A57 5G and A37 5G from 25 March onwards! Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue, while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen.

To celebrate the launch in Malaysia, Samsung is offering exclusive promotions across Samsung Online
Store, Samsung Experience Stores, authorized retailers and participating e-commerce platforms:

This Mother’s Day, Lexis Hotel Group invites families to honour the extraordinary women at the heart of every home with a series of thoughtfully curated dining experiences at Imperial Lexis Kuala Lumpur and Lexis Suites Penang.

Designed to transform gratitude into unforgettable moments, each celebration blends exceptional cuisine with meaningful touches to create cherished family memories. From elegant high tea indulgences to refined Japanese fusion dining and a heartwarming seaside buffet, guests can celebrate Mum with an experience as special as she is.

A Refined Tribute at Imperial Lexis Kuala Lumpur
Perched on Level 52 at Imperial Lexis Kuala Lumpur, UMI Japanese Restaurant presents “UMI Mummy Bliss – A Mother’s Day Five-Course Experience”, available from 8 to 10 May, 2026, from 6.00pm to 11.00pm.

This specially curated five-course modern fusion menu pays homage to a mother’s unconditional love, quiet strength and everyday sacrifices. Featuring premium ingredients such as truffle and caviar, alongside fine cuts of fresh seafood, the experience also offers an optional upgrade to wagyu beef for the main course.

Enhancing the celebration, children can participate in “Mum’s Little Itamae,” a hands-on culinary activity, and pen heartfelt messages at a dedicated corner. Meanwhile, mothers can unwind with a complimentary signature mocktail. Priced at RM250 nett per person, this intimate dining experience offers families a sophisticated way to show their appreciation.

For a daytime celebration, Roselle Coffee House on Level 8 will host “A Thousand Thanks: A Mum-morable High Tea Buffet” on 10 May 2026, from 12.30pm to 3.30pm. Guests can savour an indulgent buffet spread while every mother receives a limited-edition welcome drink, a complimentary shoulder massage, and a stalk of rose as a token of appreciation. The experience is priced at:
 RM168 nett per adult
 RM118 nett per senior citizen (60 years and above)
 RM68 nett per child (7 to 12 years old)

For reservations at Imperial Lexis Kuala Lumpur, guests may WhatsApp +6010-784 0176 or email [email protected]

A Seaside Celebration at Lexis Suites Penang
Up North in Lexis Suites Penang, families can gather for a memorable Mother’s Day Buffet Dinner at Roselle Coffee House on the Mezzanine Floor on May 9, 2026, from 6.30pm to 10.30pm.

Created for family togetherness, the buffet showcases a generous array of flavours to suit every palate. As a special highlight, Mum dines complimentary with every two paying adults, making the celebration even more meaningful.

The buffet is priced at:
 RM108 nett per adult
 RM88 nett per senior citizen (60 years and above)
 RM58 nett per child (7 to 12 years old)

In-house guests and corporate bookings will also enjoy 20% savings on the buffet. For reservations at Lexis Suites Penang, guests may call +604 628 2888 ext. 2858, WhatsApp +6019-228 5805, or email [email protected]

Global marketing campaign launches with custom content featuring Helen J. Shen
Samsung brings the first ever Runway Cam #withGalaxy to The Devil Wears Prada 2 World
Premiere showcasing the pro-grade camera on the Samsung Galaxy S26 Ultra

Jin, played by actress Helen J. Shen, uses Galaxy S26 Ultra in the movie “The Devil Wears Prada 2”

Samsung has launched a global collaboration to celebrate the upcoming theatrical release of
20th Century Studios’ The Devil Wears Prada 2 with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

Circle to Search with Google on Galaxy S26 Ultra helps Jin find the exact outfit Miranda Priestly asks for by drawing a circle on a reference image and searching instantly.
Watch Here: https://youtu.be/dHoVUajjwaM

As part of the global team-up, the Galaxy S26 Ultra shone during its red-carpet moment at the global premiere for The Devil Wears Prada 2. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the Galaxy S26 Ultra photo-op to capture their memorable looks as seen below.

Circle to Search with Google on Galaxy S26 Ultra is Runway ready
Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like with Google to Search on the Galaxy S26 Ultra – is the cheat code for staying calm in high-stakes situations.

Want to see if the Galaxy S26 Series is the right fit for you? Visit samsung.com/my/ and get ready for The Devil Wears Prada 2, in theatres 30 April.

About The Devil Wears Prada 2
Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation.

The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

Dare to do with the all new Samsung Galaxy S26 Series today!

Until 3 May 2026, the Galaxy S26 series is available for purchase with these amazing promotions. Customers can get a rebate of up to RM800 upon purchase with eligible CIMB, Maybank or RHB credit or debit cards. Customers can also redeem up to RM400 with their Samsung Rewards Points Booster for their purchase as well!

Until 31 May 2026, get 10% off on the Galaxy Buds4 Series when you purchase selected Galaxy S and Z Series models. Eligible Samsung Members can also enjoy an exclusive 10% discount via voucher redemption from their Samsung Members application, to purchase either in store through Endless Aisle or online.

When the lights go down, that’s when the real moments begin. From lepak sessions and midnight supper runs to dimly lit cafés and late-night celebrations — these are the moments you don’t get a second chance to capture.

With the Galaxy A57 5G, you never have to worry about bad lighting spoiling the vibe. Built to lead in its class, the Galaxy A57 5G brings next-level Nightography that delivers brighter, seeclearer, and more detailed shots — even when the lighting is memang not it.

Brighter Nights, Confirm Can See
Low light often means dull, underexposed shots—but not here. With a 200% larger camera sensor, the Galaxy A57 5G captures significantly more light, producing brighter night videos and photos with enhanced visibility.

Here’s what you’ll notice:
 Dim scenes suddenly look more alive with better exposure
 More visible background details (not just your subject)
 Lights look natural, not overexposed

From pasar malam lights to city skyline views – everything just ngam.
Sharp Even When Lighting Tak Cukup
You know those shots that turn out blurry and grainy? Ya…very annoying. However, the Galaxy A57 5G fixes that with up to 400% faster image processing, so even in low light, your photos stay:
 Sharp and clear
 Less noisy, more polished

Colours still on point, not washed out.
So whether you’re shooting in a dim room or outdoors at night, you get consistently clean, bright visuals—no heavy editing needed.

AI Focus That Just Gets It
Great night shots aren’t just about brightness — they’re about focus. And sometimes, it’s really a struggle. But the Galaxy A57 5G’s AI-powered portrait system intelligently detects and enhances your subject, ensuring:
 Crisp facial details and edges
 Better depth separation from the background
 Clear, defined portraits — even in low light

No more soft or missed-focus shots. Just point and shoot – the phone will settle the rest.
Built for Real-Life Nightography, Not Just for Show

If anything, the Galaxy A57 5G isn’t made for perfect studio lighting—it’s built for real-world scenarios. Whether you’re:
 In a dim indoor setting, just hanging out.
 Shooting night scenes outdoors or going on night drives.
 Capturing spontaneous moments on the go

It delivers reliable performance across all conditions, retaining clarity without heavy noise and producing consistently bright, high-quality output. It just works, senang cerita.
Here’s what our creators have to say:
“Testing nightography in low light nature area… ingatkan scene gelap je, sekali
bila tengok hasil gambar, detail semua keluar, warna pun still hidup.” – @izzataidilsukeri
“Owning the night, in my own way. Didn’t expect a mid-range phone to go this hard.” – @jufrijamal

“These days, you don’t need an expensive phone to get stunning OOTD shots.
Even with the mid-range phone, the Samsung Galaxy A57 5G, even low-light photos turn out super clear. Tak perlu extra light, cukup low light dia sangat puas hati!” – @setokentangan
Because in real life, lighting isn’t perfect—but your photos still can be.

Don’t Miss What Matters Most
Let’s be real – some of the best memories happen at night. With the Galaxy A57 5G, you get superior Nightography that works when it matters most—so every memory is preserved just the way you saw it. Clear, sharp and penuh vibe.
Discover the Galaxy A57 5G — made to capture what your eyes can’t. Clearly and effortlessly.

The New Galaxy A57 5G
To celebrate our recent launch in Malaysia, Samsung is offering exclusive promotions across lSamsung Online Stores, Samsung Experience Stores, authorized retailers and participating e-commerce platforms.

You can check out the latest Galaxy A57 5G and A37 5G from 25 March onwards! Galaxy A57 5G will be offered in Awesome Navy, Awesome Gray, Awesome Icyblue, while Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, Awesome Graygreen.

Infinix officially launches the new XPAD 30E, an educational tablet designed to be every Malaysian student’s most trusted “learning companion” in the digital era. Priced from RM699, the Infinix XPAD 30E comes with over 120,000 free learning resources and an Infinix AI Tutor, providing comprehensive support for online classes and homework guidance, making learning simpler and more accessible in line with the XPAD 30E’s Belajar Lebih Easy tagline.

The Infinix XPAD 30E features an 11-inch FHD+ eye-care display and a 7,200mAh long-lasting battery. With built-in 4G SIM card support, it delivers inenablingstant internet access via 4G LTE,  seamless learning anytime, anywhere. Combined with an excellent audio-visual setup, the XPAD 30E extends beyond learning to deliver family fun.

120K+ High-Quality Free Resources: Curated Textbook-Aligned Courses & Exercises

Your Child’s Learning Buddy, with Free Courses Always at Hand

The Infinix XPAD 30E offers a wealth of high-quality educational resources through its built-in Infinix Learning Center app, precisely covering learning content for children aged 2 to 16, from early childhood education to middle school. With over 30 subjects and more than 30,000 carefully selected resources, it delivers a diverse mix of songs, animations, arts, K12 academic content, and engaging stories, providing comprehensive support for a child’s overall development.

For tackling homework challenges, the Infinix Hi Tutor app on the XPAD 30E deeply integrates extensive textbooks with AI-powered tutoring. It includes 100,000+ math exercises seamlessly aligned with local curricula, covering 95% of countries worldwide, with additional subjects continually being expanded. The AI tutor doesn’t just give answers but instead guides students step by step through interactive problem-solving, turning each challenge into a learning opportunity and fostering independent thinking.

To create a more focused learning environment, parents can enable the Infinix EduDesk, a dedicated learning interface. Replacing the native desktop, it offers a clean, distraction-free space with a simple and intuitive interface.

The system covers over 20 major subjects and includes a library of over 6,000 instructional videos. Additionally, it integrates a thoughtfully curated Edutainment Center, featuring 14 educational games designed by experts. Combined with pre-installed global educational apps such as Google Classroom, Google Kids Space, Google Play Books, and YouTube Kids, the XPAD 30E provides a smart learning ecosystem spanning preschool through high school.

AI Tutor On Tap: Unlock a New Era of Efficient Homework Support

An AI Tutor for Every Learning Stage, Powering a Smarter Way to Tackle Homework

The XPAD 30E also deeply integrates Infinix AI, combining cutting-edge artificial intelligence with real learning scenarios to provide students with an all-day, all-round personal tutor. By saying the wake-up phrase “Hi Folax” or long-pressing the power button for 0.5 seconds, users can activate the voice assistant and start smart, interactive dialogues.

For tricky homework questions, the Infinix XPAD 30E’s AI-Powered Photo to Solution feature makes complex math equations, abstract physics concepts, or challenging essay ideas easy to tackle with a single snap. The XPAD 30E has upgraded this core feature with a switchable Parent Mode and Student Mode to suit different usage scenarios.

In Student Mode, the AI strictly follows a “no shortcuts” principle, simulating a real tutor with step-by-step guidance that turns problem-solving into a training opportunity for independent thinking and sustainable learning skills.

Let’s be honest — most smartphone campaigns tell you what a phone can do. But in real life, do Malaysian’s really care? That’s where Samsung’s “Ngam For Real Life” comes in.

Instead of building stories from assumptions, this campaign starts with a simple question: “What do Malaysians actually need from their phones — in real life?” So instead of asking “what can a phone do?”, Samsung started with a simpler question: what does “ngam” actually look like in real life?

Because in Malaysia, “ngam” isn’t just a word — it’s a verdict. When something fits your life perfectly, you just know. And that’s exactly what the Galaxy A57 and A37 5G are designed to do — fit into real routines, real frustrations, and real everyday moments without forcing people to adjust their lives around a device.

When “ngam” starts with clarity – William’s world:
Take William, for example. As a bank executive handling confidential information daily, to him, his Galaxy A57 5G isn’t just a communication tool — it’s part of how he protects sensitive work on the go. And in his line of work, small details matter.

Whether he’s reviewing documents after hours or checking information in low-light environments, he needs clarity he can trust. He also needs assurance that what’s on his device stays secure, and
enough storage so he’s never forced to choose what to keep or delete.

For William, “ngam” is simple: a phone that quietly does its job, without compromising security or space.

When “ngam” keeps up with chaos – Nurul’s everyday creativity:
Then there’s Nurul.
A makeup artist by profession, but in reality, someone whose life is a constant mix of work, content creation, and chasing after her cats — who, as she puts it, “never cooperate, especially when the lighting is bad.”

Her world doesn’t wait for perfect conditions. And with her trusty Galaxy A57 5G, she never has to. It could be a client shoot, or a sudden moment where her cat decides to disappear under a dim corner of the house. Either way, she needs a phone that captures clearly, brightly, and instantly — without asking for a second try.

And because her life generates endless content, storage isn’t a luxury. It’s survival.
For Nurul, “ngam” means: a camera that keeps up with real life — even when real life refuses to stay
still.

When “ngam” happens in the moment — Zakwan at concert:
For Zakwan, life peaks at concerts.
The lights, the crowd, the noise — everything happens fast, and nothing happens twice. He’s the kind of fan who doesn’t just attend concerts; he experiences them fully. Which also means his phone becomes his memory keeper in the middle of chaos.

But concerts aren’t forgiving environments. Low light, movement, distance — everything is working
against a perfect shot. But with the new Galaxy A57 5G, it keeps up. So for him, the question is always the same: Did the moment get captured properly, or did it become just a blurry memory?

For Zakwan, “ngam” is: being able to relive the moment exactly as it felt — not as it failed to capture.

When “ngam” means no slowing down — Janice’s efficiency mode:
Then we move to Janice. Her life is structured, fast-paced, and extremely app-heavy. Everything is digital, everything is immediate, and everything has a purpose. There’s no patience for lag. No tolerance for delays. And definitely no space for a phone that struggles to keep up.

From switching between apps to managing multiple tasks at once, her phone needs to perform without hesitation. And thankfully, the Galaxy A37 5G does.

For Janice, “ngam” is not about extras — it’s about consistency: a phone that simply doesn’t get in the way.

The Role of Galaxy A Series – quietly fitting, everywhere
Across these very different lives, one pattern becomes clear. “Ngam” doesn’t come from having the most features on paper. It comes from having the right experience in the right moment.

Through these real stories, we wanted to demonstrate that the Galaxy A57 and A37 5G are built around that idea — delivering where it matters most, whether that’s clarity in low light, reliable performance, or enough storage to support everyday demands.

Not overpromising. Not overcomplicating. Just fitting in — naturally.
After all, Aye Tetap Ngam right?