Carlo Rino, the renowned Malaysian fashion leatherwear and accessories brand, proudly unveils its highly anticipated Merdeka and Malaysia Day campaign, ‘Lambaian Bayu, Sinar Kebangsaan.’
Fronted by popular Malaysian actress Tracie Sinidol, the campaign celebrates national unity, self-expression and the harmonious bond connecting all Malaysians from Peninsular to East Malaysia as one nation.
The theme, ‘Lambaian Bayu, Sinar Kebangsaan’ (Radiant Breeze, National Light), pays homage to the iconic breeze (bayu) of Sabah, reflecting Tracie’s roots while weaving a narrative of collective pride, grace and strength (sinar kebangsaan) across the entire nation.
Through a curated line of chic handbags, statement footwear and versatile accessories, Carlo Rino encourages modern Malaysian women to step out with confidence and showcase their unique sense of style while honouring their shared heritage on Malaysia’s 69th National Day
celebration.
“Merdeka and Malaysia Day are moments of unity, pride and shared celebration. With ‘Lambaian Bayu, Sinar Kebangsaan,’ we want a campaign that goes beyond fashion, one that
resonates deeply with every Malaysian.
“Having Tracie Sinidol lead this journey brings an authentic, youthful and vibrant energy that perfectly embodies the modern Malaysian woman,” said Dato’ Sri William Chiang, Group Managing Director of Carlo Rino.
