Laurier Malaysia reaffirms its commitment to empowering women by returning as the Official Feminine Care Partner at KL Fashion Week (KLFW) 2025 to unveil its latest campaign, “Experience Zero Feeling”, positioning the Laurier Super Slimguard range as the go-to choice for women who seek ultimate comfort while embracing a fashion-forward lifestyle.
Held last Friday at Suria KLCC’s Esplanade as part of KLFW’s week-long celebration starting from 4–10 August 2025, the fashion showcase brought together style and substance in a collaboration between Laurier and Malaysian fashion label What To Wear (WTW).
Through this creative partnership, Laurier champions the belief that feminine care should never get in the way of fashion, self-expression, or confidence – because even on their period, women deserve to feel stylish, comfortable, and in control.
At the heart of the campaign is Laurier Super Slimguard, which supports this belief with liberating comfort and dependable protection that lets women go about their day with complete freedom.
This idea came to life on the runway in a striking fashion collaboration that fused creative expression with everyday ease.
Fashion with purpose: Laurier x What To Wear
Laurier’s segment showcased 10 curated looks by What To Wear, opened by brand ambassador Sandra Lim. Each ensemble was designed to embody the essence of the Experience Zero Feeling theme, combining movement, ease, and contemporary flair.
“At Laurier, we believe the best things in life don’t weigh you down, they lift you up”, said Tan Poh Ling, Vice President of Marketing at Kao Malaysia. “When women are in their flow – creatively, emotionally, or physically – the last thing they need is something holding them back.
That’s why our theme this year, “Experience Zero Feeling” is more than just a product claim. It’s a creative state of being. Real confidence comes when you’re comfortable enough to do anything – even on your period”.
