Delivering high level color expression in 4K resolution, topped off with a sleek, minimal design shaped by Samsung’s premium design philosophy
Samsung Malaysia Electronics has today introduced its lineup of UHD 4K TVs for 2021. At the forefront of the 4K revolution, the new UHD TVs provide the ultimate immersive experience for all purposes – from work, entertainment and gaming to social communication.
With Samsung’s industry-leading technologies delivering long-lasting, crystal clear images with a high level of color expression, the UHD range is the best-in-class, clear choice for consumers looking for a TV with a difference.
Crystal UHD: Unique display technologies deliver a TV for all experiences
At the foundation of the superior images seen on the Crystal UHD TVs (AU9000/AU8000) is Dynamic Crystal Color, which delivers lifelike images with every subtlety, through one billion shades of color born in a pure state with fine crystal.
Packed in a profile that is sleeker and slimmer than before, Samsung’s premium design philosophy manifests in the Crystal UHD range through the AirSlim design. With its depth reduced by more than half compared to last year’s range, these TVs blend effortlessly into any space with an elegant, minimalist look.
Crystal Processor 4K also allows the viewer to enjoy every shade of color as intended, by upscaling all content into 4K-level picture quality. The processor meticulously analyzes low-resolution videos scene-by-scene, adjusts colors, and enhances contrast and HDR.
To top it off, Smart TV Powered by TIZEN enhances the overall viewing experience, giving users more ways to enjoy their TVs with instant content access and more ways to control and connect across their devices.
“With more people around the world embracing remote or hybrid working, boundaries between home and work spaces are disappearing. Today, customers are accustomed to relying on their TVs for all purposes – from enhancing their productivity, to entertaining themselves through the latest games, and connecting with their loved ones in a safe, yet engaging and immersive manner,” said Edward Han, President of Samsung Malaysia
Electronics.
“This year’s Crystal UHD lineup takes all these trends into account to provide all-in-one Smart TVs equipped to support every aspect of our daily lives. Powered by Samsung’s next generation display offering beautifully bright and vivid colors, as well as immersive sound technology and stylish ultra-thin designs, the Crystal UHD 4K TVs are an irresistible choice for the savvy consumers of today,” Edward added.
2021 New Crystal UHD TVs (AU9000/AU8000): Make the most out of your favorite home activities in rich, vibrant colors
On top of Dynamic Crystal Color and Crystal Processor 4K, both the AU9000 and the AU8000 series models boast Samsung’s Contrast Enhancer and High Dynamic Range (HDR) features.
The former comprises an innovative picture technology that analyzes regions of each image and dynamically adjusts the contrast, resulting in an enhanced sense of depth and color.
Meanwhile, HDR increases the range of light levels on the TV, so users can enjoy an enormous spectrum of colors and all the visual details, in even the darkest scenes.
For a seamless audio experience, the Q-Symphony capability available across both models uniquely allows TV and soundbar speakers to operate simultaneously for better surround effect without muting TV speakers.
Adaptive Sound offers audio scenic intelligence, optimizing sound based on real-time scene analysis by content type.
Users of the AU9000 have the added benefit of Object Tracking Sound (OTS) Lite – which delivers 3D surround sound enabled by two virtual top channel speakers created through Samsung’s AI algorithms – allowing them to experience the nuances in every scene with virtual audio that tracks all the actions.
Besides the beautiful AirSlim design, both TV models feature a 3-sided bezel-less boundless screen for the most immersive cinematic experience.
