Global marketing campaign launches with custom content featuring Helen J. Shen
Samsung brings the first ever Runway Cam #withGalaxy to The Devil Wears Prada 2 World
Premiere showcasing the pro-grade camera on the Samsung Galaxy S26 Ultra
Jin, played by actress Helen J. Shen, uses Galaxy S26 Ultra in the movie “The Devil Wears Prada 2”
Samsung has launched a global collaboration to celebrate the upcoming theatrical release of
20th Century Studios’ The Devil Wears Prada 2 with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.
Circle to Search with Google on Galaxy S26 Ultra helps Jin find the exact outfit Miranda Priestly asks for by drawing a circle on a reference image and searching instantly.
Watch Here: https://youtu.be/dHoVUajjwaM
As part of the global team-up, the Galaxy S26 Ultra shone during its red-carpet moment at the global premiere for The Devil Wears Prada 2. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.
Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the Galaxy S26 Ultra photo-op to capture their memorable looks as seen below.
Circle to Search with Google on Galaxy S26 Ultra is Runway ready
Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like with Google to Search on the Galaxy S26 Ultra – is the cheat code for staying calm in high-stakes situations.
Want to see if the Galaxy S26 Series is the right fit for you? Visit samsung.com/my/ and get ready for The Devil Wears Prada 2, in theatres 30 April.
About The Devil Wears Prada 2
Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ “The Devil Wears Prada 2,” the eagerly awaited sequel to the 2006 phenomenon that defined a generation.
The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.
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