HONOR Number Series Sales and Growth by Key Region (m)
HONOR has seen considerable growth of its Accessible Flagship sales outside of China over the last few years, with a notable acceleration in 2025 driven by the 400 series which showcased significant camera, battery and AI feature upgrades over the 200 Series.
This growth was driven by Southeast Asia, Middle East & Africa, Latin America and Europe, where, when comparing the first three quarters of availability, sales of the HONOR 400 Series increased by 333%, 319%, 215% and 107% respectively, versus the 200 Series.
2. HONOR is the NO.1 choice in premium segment in Malaysia, recognized as Accessible Flagship
Malaysia Android Smartphone Sales Share, $700-999 Price Tier
HONOR’s strategy has been particularly successful in Malaysia, where it has rapidly expanded its smartphone presence and has established itself as a top choice for consumers. Throughout 2025, HONOR’s sales increased significantly in the country, where it is now the number one OEM in terms of total smartphone sales.
This was helped by its growth in the premium segment, especially the Accessible Flagship tier, where it overtook Google and Xiaomi to become the second largest Android OEM. HONOR is now challenging Samsung for leadership of the Android Accessible Flagship tier.
