Midea, a leading global technology company and one of the world’s largest home appliances manufacturers, recently hosted its first-ever dealer conference in Asia-Pacific in Bali.
The event gathered a total of 450 partners across the region to unite in advancing toward world No.1 leadership across all home appliance categories under the “Power of One” theme.
The conference highlighted Midea’s latest innovations through five experiential zones, while also underscoring its strengthened commitment to individual markets such as Malaysia through ongoing technical training, service excellence, and meaningful community partnerships.
“The Power of One derives from three key elements: our technology leadership, our local for-local capabilities, and our partnerships.
By continuing to invest in R&D and smart technologies, strengthening regional production and service networks, and working closely with partners across APAC, Midea is building unstoppable momentum toward its ambition of becoming the world’s No.1 smart home appliance company – with a target of USD 1.5 billion sales revenue in APAC by 2028”, said Mr. Zeal Jiang, President of Midea Asia Pacific Region.
Product Excellence: Midea Leads APAC with Five Exceptional Solutions
Midea is committed to leading, innovating, and excelling toward World No.1 leadership across all categories. In recent years, Midea has been certified by Euromonitor International in 9 first-place rankings in the global home appliance industry, including Smart Home Appliances, Air Conditioners, Air Treatment, Microwaves, and Small Cooking Appliances.
During the conference, Midea showcased 150 products across five innovation zones, each reflecting the brand’s vision of smarter, more sustainable living:
SMART MASTER – AI-powered technologies across appliances, including smart cooling and real-time air purification, all managed through the Midea SmartHome App.
AI ECOMASTER – energy-saving solutions using AI-driven optimisations that reduce
consumption by up to 30%, with comprehensive usage reporting.
SPACE MASTER – space-efficient designs that maximise capacity without expanding
footprint, including refrigerators, dishwashers, and washer-dryers.
Residential Air-Conditioners – durability in Asia’s humid climate with Prime Guard™ corrosion resistance and advanced components for long-lasting performance.
Midea Building Technologies (MBT) – large-scale solutions such as the VC MAX VRF and Magboost Apex chiller, offering improved energy efficiency and cost-effective retrofitting.
Technology Leadership: Innovating the Future from Smart Homes to Intelligent Industries
Midea continues to accelerate its global growth by driving innovation, having invested USD 10 billion in R&D over the past five years and supported by a team of over 23,000 R&D professionals.
The company has secured 100,000 patents, earned 470 major technology awards, and contributed to more than 1,900 technology standards across both consumer and enterprise sectors.
In the next three years, Midea Group has committed to investing over CNY 50 billion (USD 6.96 billion) into AI, new energy, advanced robotics and embodied Intelligence, building on milestones such as the debut of its household humanoid robot MIRA at the 2025 World AI Conference, as well as partnering with Shanghai’s Qingpu district to invest CNY 1.5 billion (USD 208.1 million) in an intelligence technology platform.
