Taobao, one of the e-commerce platforms belonging to Alibaba Group is expanding the world’s largest and most successful shopping event, the “Taobao 11.11 Global Shopping Festival,” this year by bringing it to 20 markets.
This expansion allows users across diverse markets and languages worldwide to participate in and experience the excitement of the Double 11 celebration like never before.
Taobao 11.11 Global Shopping Festival, Expands to 20 Markets with Exclusive Local Offers First launched on November 11, 2009, the 11.11 Shopping Festival has grown from its debut in China into the world’s largest shopping event, surpassing even Black Friday in both scale and sales volume.
This year, the “Taobao 11.11 Global Shopping Festival” will expand to international markets, rolling out in 20 markets. The shopping festival will be available in five languages—Chinese, English, Malay, Thai, and Russian—and will feature a wide range of localised promotions and exclusive offers.
With this expansion, consumers worldwide can now easily participate and share in the
excitement of this 11.11 festival.
● Exclusive RM0.60 Offer for New Users: In 16 markets, new users placing their first order will be able to purchase selected items for just ¥1 or RM0.60. More promotions will continue to roll out, ensuring that users can take home their favourite products at the best value.
● Taobao Wonderland: Debuting this year in Singapore, Malaysia, Thailand, Cambodia, and Australia, Taobao launches a new interactive game that delivers a gamified shopping experience tailored specifically for local users. Available in Thai, Malay, and English, the activity allows users to check in daily to collect “gold beans,” which can be redeemed for discounts up to 50%.
● Lower Free-Shipping Thresholds: Users in 12 markets will enjoy lower price thresholds for kfree shipping, making it easier and more affordable to purchase a wide selection of high-value cross-border products. During the 11.11 Festival, Taobao will offer limited-time zero-threshold’s free shipping for Hong Kong and Macau users, with no minimum spend required.
● High-Value Shipping Vouchers: In Singapore, Malaysia, Taiwan and Australia, Taobao will distribute a limited number of high-value shipping vouchers daily, allowing users to purchase cross-border products with reduced delivery costs.
● Localised Affiliate Marketing Programmes: Local partners and individuals in each market are invited to join the affiliate programme, earning up to 30% commission on selected product sales, with rates varying by product and brand. In addition, affiliates who successfully refer new users to complete their first purchase will receive an extra cash reward of USD 5–15 per new user.
This initiative empowers local marketers to share in the growth and benefits of cross-border commerce alongside Taobao.
