With more than 2.7 million cars sold, the Volvo XC60 has surpassed the iconic Volvo 240 as the best-selling Volvo model ever. Since its debut in 2008, Volvo Cars’ mid-size SUV has remained a favourite among customers, appealing to a wide range of drivers who value safety, quality and a premium driving experience.
Initially built exclusively in Europe, the XC60 later became the first global Volvo model to also be produced in China, supporting local sales. In 2018, it was named World Car of the Year.
The current generation XC60 introduced plug-in hybrid drivetrains to a broader audience,
and it was the best-selling plug-in hybrid in Europe last year.
“Growing up in Sweden in the 1980s, the Volvo 240 was the iconic family car – you could
spot one in almost every driveway,” says Susanne Hägglund, head of Global Offer at Volvo
Cars.
“Today the XC60 has taken over that position in two ways. Not only as the family favourite, but also becoming our all-time top-seller, which in itself is the ultimate proof point of a successful car.”
The perfect family car
The XC60 is the ideal all-rounder for families, effortlessly combining cutting-edge safety features, Scandinavian design and SUV practicality into one confident package. It has rightfully earned its position as a cornerstone in Volvo Cars’ proud tradition of building cars
that families trust.
For years, the Volvo 240 estate was the most popular choice for families all over the world,
loved for its safety qualities and fine driving characteristics. In many people’s eyes, it defined what an estate car should be.
Today, the SUV has replaced the estate as the obvious family pick, and the XC60’s new status as Volvo Cars’ best-selling model of all time clearly reflects this shift in what customers want and need.
Many who grew up with the Volvo 240 are now choosing the XC60 for their own families. And just like the 240 helped shape their childhoods, today’s XC60 is creating memories for a new generation.
