LG Electronics (LG) has joined forces with multi-platinum musician and tech entrepreneur will.i.am to unveil the newest xboom audio products, “xboom by will.i.am.”
The partnership aims to establish xboom as a culture-driven product line, enriching how listeners experience sound in exciting and innovative ways.
LG&’s collaboration with will.i.am has been instrumental in rejuvenating the LG xboom product line, drawing from his creative expertise in sound design, visual identity and overall branding.
With his vast experience, aesthetic vision and storytelling skills, will.i.am brings
istinctive style and inspiration to the “xboom by will.i.am” audio products. Expertly tuned by will.i.am, all “xboom by will.i.am” audio products deliver a signature xboom sound with a warm, well-balanced profile.
Their unique, compact designs reflect will.i.am’s creative flair and pop culture influence.
The LG “xboom by will.i.am” series features smart Bluetooth speaker models including Stage 301, Bounce and Grab, each powered by AI technology to elevate the listening experience.
The speakers automatically adjust sound based on AI analysis, switching sound
settings to emphasise key elements such as melody, rhythm and vocals. AI Lighting adds a vibrant visual touch, synchronising the speaker lights to the beat of the music, and AI Calibration enables the speakers to instantly optimise sound to the surrounding environment.
For the first time, LG’s xboom speakers feature a dedicated button to easily connect to RAiDiO.FYI, a radio platform created by will.i.am that delivers personalised content curated by an AI Radio Host.
The “xboom by will.i.am” speakers deliver seamless connectivity and convenience, enabling users to easily pair multiple units for a synchronised, immersive audio experience. With LE Audio Bluetooth technology and the Auracast™ feature, these xboom speakers enhance audio quality and ensure seamlessly unified audio when connecting to more than one device.
Even while using a smartphone without Auracast™ support, the multi-point feature allows users to synchronise audio across multiple units by designating an xboom speaker as the master unit through the xboom mobile app.
The Stage 301 model is designed specifically for those who love to host parties or large gatherings, filling the space with powerful sound and a vibrant atmosphere. This robust model boasts a 6.5-inch woofer and dual 2.5-inch midrange drivers, featuring an IPX4 rating and a 12-hour battery life for extended enjoyment of superb sound and stunning lighting.
To enhance user convenience and ensure continuous audio playback, users can easily change the battery on the go.
