VIVAIA, the global leader in sustainable footwear, continues to make waves this season with two iconic styles: the viral Satin Sneakerina, seen on Bella Hadid and Charli XCX, and the best-selling Margot Mary-Jane, worn by global pop superstar Jennie Ruby Jane.
The It-Girl Approved Sneakerina
The Sneakerina Collection is crafted from recycled materials, featuring a triple-layer sole, foldable construction, and the world’s first machine-washable satin design. The collection includes two standout styles:
Cristina Sneakerina, with interchangeable shoelaces, worn by Bella Hadid, Amelia Gray, and (G)I-DLE’s Shuhua. It sold out in a week, has been restocked five times, and surpassed 10,000 pairs sold.
Yanka Sneakerina, with its airy ballet-flat shape, is perfect for summer and has been embraced by Charli XCX twice, making it the ultimate must-have for It Girls this season.
Rock It Like Jennie with VIVAIA’s Best-Selling Margot Mary-Jane
Jennie Ruby Jane, fresh off the success of her solo album, was recently spotted wearing VIVAIA’s Margot Mary-Jane in Ruby Red in an Instagram post following Coachella. The global superstar continues to set trends both in music and fashion, and the Margot Mary-Jane is no exception.
Margot Mary-Jane is beloved for its iconic square-toe design and adjustable strap, which allows for a customizable fit. Since its launch in late 2023, it has become VIVAIA’s best-selling product of 2024, with over 150,000 pairs sold globally.
Margot Mary-Jane has been embraced by global it girls from Alexa Chung, Ashley Liao, to Joo Young Lee. For Summer 2025, a new breathable mesh version is set to launch, offering even more comfort and ease for the warmer days ahead.
