Samsung Electronics Co., Ltd. is set to redefine mobile AI experiences at Mobile World Congress 2025, taking place at Fira Gran Via, Barcelona on March 3-6.
Samsung’s Mobile eXperience (MX) and Networks businesses will present their latest AI innovations, including the next evolution of Galaxy AI1 and its software-centric networks.
Samsung’s vision to deliver a true AI companion through advanced mobile AI innovation will be on full display at MWC, from the Galaxy S25 series to the new Galaxy A series and its first XR headset, Project Moohan.
This includes an exclusive look at Galaxy S25 Edge, the slimmest Galaxy S series device ever, which advances Samsung’s legacy of pioneering cutting-edge hardware innovation. Visitors will also be able to explore how AI is shaping the future of health and home life, setting a new standard for intelligent, connected living.
These transformative AI advancements are backed by Samsung’s core promise of uncompromising security and privacy at every level for its users.
Experiencing the Full Potential of Galaxy S25
Leading the paradigm shift of mobile AI phones, the new Galaxy S25 series transforms the way people get things done, create, and play. Beyond its AI advancements, the Galaxy S25 series also brings its state-of-the-art camera capabilities and performance to the forefront, with hands-on experiences demonstrating the power and speed that form the foundation of every Galaxy device.
In a space highlighting how Galaxy S25 acts as an indispensable AI companion helping to get tasks done more seamlessly, visitors will get to see and experience:
Seamless experience across apps: See how tasks like summarizing a YouTube video into Samsung Notes or quickly finding and sharing restaurant details via Messages become effortless with a single voice command – now available on Samsung, Google, and select third-party apps.
Circle to Search with Google: Enjoy famous art pieces on display by instantly finding more context with a simple gesture.
Gemini Live: Use natural conversation for brainstorming, learning, and rehearsing with real-time responses and support for images, files, and YouTube videos.
Now Brief : Check out the personalized content snapshot based on tailored insights, as well as proactive recommendations through Now Bar6.
The experience continues with Galaxy S25’s advanced camera technology and introduces new ways to create, including:
Drawing Assist: Users can take content creation to the next level with intelligent sketch refinement and enhancement.
Gallery Search : Natural language-based search makes it easier than ever to find memories in situactions.
Filters: Unique portrait effects and explore new filter options, add a personal touch to photos taken in portrait mode.
The last zone, featuring new ways to play, will give visitors a closer look at:
Snapdragon® Elite for Galaxy: The customized chipset in collaboration with Qualcomm pushes its performance to the limit, ensuring high-speed gameplay, enhanced responsiveness and high-quality visuals for even the most demanding titles.
Alongside the Galaxy S25 series, visitors can see Samsung’s ultimate hardware innovation featuring the most ultra-slim design yet on Galaxy S25 Edge. With its commitment to democratizing the mobile AI experiences, Samsung will unveil the new Galaxy A series,
— including the Galaxy A56 5G, A36 5G and A26 5G — which integrates Awesome Intelligence, making latest powerful Galaxy AI technology accessible to even more users.
The Galaxy A series also takes the camera experience to a new level with creator-focused tools including the fan-favorite Object Eraser. Expanding Samsung’s AI-driven innovations, the new A series delivers reliable performance and long-term value, supported by six OS upgrades and six years of security updates for an ever-evolving, always-secure experience that lasts.
