Galaxy Unpacked 2025 in San Jose, California, set the stage for the next wave of AI-powered experiences with Galaxy AI. On January 22, Samsung Electronics announced the release of the Galaxy S25 series, featuring significant hardware upgrades and ushering in a new era of AI-driven innovation.
These advancements empower users to unlock new realms of creativity, forge deeper connections and streamline everyday tasks like never before. The Galaxy S25 series transcends the concept of a smartphone to become a platform for AI integration, with Galaxy AI set to redefine everyday experiences through personalised, meaningful and human-like interactions.
“The Galaxy S25 series has set a new standard of mobile AI innovation though an AI OS we built from the ground up,” said TM Roh, President and Head of the Mobile eXperience Business at Samsung Electronics, during his keynote address.
“Thanks to One UI 7 and its integrated AI agents, users can effortlessly enjoy a more personalised, intuitive and natural mobile experience than ever before.”
Samsung Newsroom explored how the Galaxy S25 series is setting new standards with intuitive solutions that reshape the way people interact with technology.
New Ways To Get Things Done: AI That Learns, Adapts and Delivers
At the heart of the Galaxy S25 series is the evolution of its AI capabilities, powered by the next-generation One UI 7 operating system. This upgrade introduces advanced features designed to make tasks easy and intuitive.
For example, the newly introduced Now Brief learns user routines and delivers customised
information like exercise updates, translations, music and more, directly to the lock screen, eliminating the need to toggle between multiple apps.
Another game-changing feature is AI Select, introduced for the first time on the Galaxy S25 series. Accessible through the Edge Panel, AI Select functions as a personal AI assistant, capable of summarizing lengthy articles in seconds or aiding in creative tasks like generating colorful images with Drawing Assist.
With One UI 7, the Galaxy S25 series’ built-in multimodal AI recognises natural language, images and text, enabling users to interact naturally and achieve more with minimal effort. This means its intelligent features can be triggered by simple voice commands.
For instance, saying “My eyes are tired” prompts the Galaxy S25 series to activate the blue light filter, while “Find a photo of Max from last winter in a red coat, eating cake” searches the Gallery app to locate the desired image.
While watching YouTube videos, users can also issue voice commands like “List the place mentioned in this video and save it as a Note,” and Galaxy AI, powered by Google’s Gemini, seamlessly saves the location directly to Samsung Notes.
The Galaxy S25 series features a Personal Data Engine, developed in partnership with Oxford Semantic Technologies, which contextually understands user preferences and routines while safeguarding data.
What’s more, the Galaxy S25 series adopts C2PA(Coalition for Content Provenance and Authenticity) standards, reinforcing transparency and trust and ensuring privacy remains a top priority in this AI-driven digital era.
Samsung continues to advance Galaxy AI through strategic partnerships with third-party app developers and AI solution providers, cementing its position at the forefront of secure AI innovation.
New Ways To Play: Power, Performance and Visual Excellence
The Galaxy S25 series is powered by the Snapdragon ® 8 Elite for Galaxy processor (AP), delivering a significant leap in speed and efficiency. With 40% improved NPU performance, 37% enhanced GPU performance and 30% upgraded GPU performance compared to its predecessor, this processor drives the series’ advanced AI capabilities.
