Samsung Electronics Co. Ltd unlocks a blast from the past with the launch of its Y2K 4eva collection of mobile accessories in the Southeast Asia and Oceania (SEAO) region, which aims to bring Y2K style roaring into the present.
A nod to trends in the 2000s, the new Y2K 4eva collection features bold, playful and nostalgic accessories exclusively designed for the Galaxy Z Flip6 and Galaxy Buds3 series, including special designs in collaboration with Paul Frank and MILO.
Based on a study by GWI, Y2K era pop culture has been making a resurgence in recent years as Millennials and Generation Z (Gen Zs) feel particularly nostalgic for media in the 2000s.
Millennials and Gen Zs are adding their own twist by infusing 21 st century kitsch and digital retrofuturism into their day to day, such as thrifting and the use of film filter effects for digital photography, which have become a trend among this specific demographic.
Innovative Design Meets Iconic Style
The launch of the Y2K 4eva collection is not just about accessories, but also a time capsule that reminds of the simple and fun years of our youth, when our love affair with technology was still new, at the dawn of the early internet heralded by the buzz of dial-up connections.
The collection will feature Samsung original Y2K 4eva designs that are bold, playful, nostalgic, sporting disco motifs, and a back-to-school vibe many will love.
Paul Frank Galaxy Z Flip6 Case with Animated Wallpaper, Sticker Sheet and Griptok
As part of this year’s Y2K 4eva collection, Samsung has collaborated with Paul Frank to feature designs set in Planned Pines, a utopian universe that is a reminder of fun, playful and fearless times before the complexities of adulthood set in, adorned with Paul Frank’s beloved Julius the Monkey.
Paul Frank sits at the intersection between nostalgia and fashion, embracing fun, light-hearted moments that reflects the next generations’ individuality while promoting inclusivity and community.
MILO Galaxy Z Flip6 Case with Animated Wallpaper and Sticker Sheet
Samsung has also collaborated with MILO to create a uniquely designed phone case that is
reminiscent of a recess favourite and a generational household staple. For many, the love for MILO often begins at childhood – the iconic cocoa malt beverage for a school morning breakfast, or an energising pick-me-up during sports days and recess.
This collaboration celebrates the timeless joy that MILO brings, connecting with fans who grew up loving MILO. The iconic MILO tin featured in the phone design pays homage to the heritage that remains a staple in many homes, igniting fond memories of growing up.
Accessories in the Y2K 4eva collection range from phone cases with animated cover screen
wallpapers for the Galaxy Z Flip6, Buds case for the Galaxy Buds3 series, Griptoks, and sticker sheets.
