In a world overflowing with choices, where brand loyalty hangs in the delicate balance of values and experiences, the CXP Best Customer Experience Awards shine a spotlight on those who truly excel.

This year, Samsung Malaysia Electronics proudly stands as the recipient of the CXP Best Customer Experience Awards 2023.

This award recognizes the pioneers who are actively shaping the next chapter in customer
engagement. Samsung’s dedication to this philosophy is evident in its win. Taking the stage to accept the award was Teng Kah Wee, Head of Customer Satisfaction, Samsung Malaysia Electronics.

“This win is a humbling recognition of our passionate efforts to place customer experience at the core of everything we do,” Teng Kah Wee declared.

“It validates our dedication to not just selling products, but building genuine relationships with our customers, understanding their needs and ensuring they feel valued and heard.

“This win is not just a recognition of past achievements, but a powerful testament to the company’s continued commitment to customer-centricity. It’s a promise to keep pushing the boundaries ofpossibilities, to not just meet needs, but to exceed them with innovative solutions and personalized experiences.

For Samsung, this award is more than just a trophy. It is a powerful branding tool, a beacon that signals to the world that Samsung is not just a manufacturer of products, but a trusted partner, a value-driven brand and a leader in customer engagement.

In an era where customer experience is king, Samsung’s victory is a resounding message that the future of engagement is about going beyond the product, about building relationships and about creating experiences that resonate with the hearts and minds of customers.


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