Ital Auto Malaysia Sdn Bhd, the official importer and distributor for Ferrari cars in Malaysia, has launched its first showroom in the country.

Strategically located in the heart of the Malaysian capital at Four Seasons Place Kuala Lumpur, the new showroom is designed to cater to the growing needs of new and seasoned Ferraristis in the region alike, in line with the signature Ferrari Showroom Experience.

Gracing the official launch ceremony of Ferrari Ital Auto Malaysia with their presence were Dieter Knechtel, President of Ferrari Far East and Middle East Hub, Zahir Kelvin Ong Abdullah, Executive Director of Ital Auto Malaysia Sdn Bhd and Damien Woo, General Manager of Ital Auto Malaysia Sdn Bhd.

The Ferrari Ital Auto Malaysia showroom encompasses 3,826 square feet of prime real estate, with two vehicle display bays providing the stage for the latest Ferrari models to be showcased at all times.

Every key touchpoint in the showroom, from the reception to the sales floor, is manned by highly-experienced ambassadors equipped with the credentials to deliver service standards befitting the Ferrari brand.

There are also interactive displays and a unique Brand Experience Video Wall to keep visitors well informed about the racing passion and sporting heritage Ferrari is renowned for.

The Customer Lounge lets visitors enjoy their favourite refreshments in a welcoming environment, luxuriously-appointed in accordance with the latest Ferrari Corporate Identity (CI) specifications.

Complementing the lounge area is the Heritage Library, which offers a wide selection of reading material specially curated to excite everyone from casual fans to the most enthusiastic brand loyalists.

Ferrari Ital Auto Malaysia also features a Ferrari Atelier designed to spur the imagination and personalisation process for Ferrari owners. Its Atelier display of optional colours, equipment and materials offers a broad range of aesthetics that can be applied in combination with Ferrari Tailor Made personalisation services on offer to empower the most discerning clientele with the ability to build a Prancing Horse that is uniquely theirs.

“Malaysia is home to a thriving community of passionate Ferrari owners and loyal brand enthusiasts. Establishing the Ferrari Ital Auto Malaysia Showroom in Four Seasons Place Kuala Lumpur was important for us to ensure that iconic Prancing Horse makes it’s mark right in the heart of the City Centre, all while ensuring our facilities and services meet the high standards of automotive excellence synonymous with the brand,” said Zahir Kelvin Ong Abdullah, Executive Director of Ital Auto Malaysia Sdn Bhd.

The launch of Ferrari Ital Auto Malaysia coincided with the Malaysian debut of two highly-anticipated Ferrari models, the Purosangue and Roma Spider. The Purosangue is the latest recipient of Maranello’s iconic, naturally-aspirated V12 engine, while the Roma Spider carries over the proportions, volumes and specifications of the highly successful Ferrari Roma, but with the added appeal of a retractable hard top.

“The Purosangue and Roma Spider are two models that have positively diversified Ferrari’s product mix since their respective introductions. It is fitting that these cars are celebrated together with the launch of the new Ferrari Ital Auto Malaysia showroom.

“I am pleased that Ital Auto Malaysia Sdn Bhd has secured such a strategic location in the heart of the city for the benefit of our local Ferrari community.” said Dieter Knechtel, President of Ferrari Far East and Middle East Hub.

All Ferrari cars purchased from Ferrari Ital Auto Malaysia are backed by a seven-year extended warranty with Genuine Maintenance to preserve the performance and excellence that are the signatures of all cars built in Maranello.

Ferrari owners in Malaysia can enjoy this peace of mind at Ital Auto Malaysia’s dedicated Service Centre in Glenmarie, Shah Alam. The state-of-the-art centre is fully equipped with genuine spare parts and Ferrari Diagnostic equipment operated by Certified Master Technicians with over 10 years of experience to ensure the highest standards of vehicle servicing.