Pudgy Penguins, a pioneering force in the digital collectables and soft toy market, debuts in Malaysia with the support of the Malaysia Digital Economy Corporation (MDEC) and Asia Huddle PLT.

Following a successful foray in the United States, Pudgy Penguins is a transformative venture that seamlessly blends blockchain innovation with tangible business opportunities, bringing a new wave of innovation and economic opportunity to the Malaysian business landscape.

As a platform, Pudgy Penguins via its thriving Web3 ecosystem will unlock opportunities for Malaysian businesses especially in the dynamic retail environment, support a vibrant blockchain ecosystem as well as underpin initiatives spearheaded by the government and MDEC.

First launched in July 2021, the success of the NFT-inspired penguin art, and
opportunity that resonates with people from all walks of life. With it comes limitless creative possibilities for local businesses such as in marketing campaigns or merchandising opportunities like colouring books, posters, and billboards.”

To celebrate the Malaysian launch, Pudgy Penguins organised “Pudgy Boleh”, a three-day event showcasing their remarkable journey from digital screens to tangible toys. Drawing inspiration from the success in the toy business of Gel Blaster, Luca Netz, Chief Executive Officer of Pudgy Penguins believes that innovating soft toys and high-quality figurines is the ideal approach to bringing Pudgy Penguins into the real world.

“Pudgy Penguins is more than just a toy. We see ourselves as business enablers, a bridge between innovation and opportunity. Our mission is to not only bring joy but also contribute to the vibrant economic landscape of Malaysia through inclusivity and art. We are immensely grateful for the support from MDEC and Asia Huddle PLT,” added Luca.

Pudgy Toys is now available through retailers across Malaysia including FamilyMart, myNEWS, Bila Bila Mart, emart24, and CU Malaysia. Each toy purchase comes with a digital experience on PudgyWorld.com where consumers have the opportunity to own their digital collectables at no additional cost. Check out this video for a detailed experience.