PUMA’s first-ever Car Club event in Southeast Asia, held at Sentul Depot, Kuala Lumpur, was an adrenaline-packed success as it merged Motorsport, style, entertainment, and gastronomy in a spectacular show of passion.

The event was a testament to PUMA’s deep dive into the world of Motorsport, a space
where passion meets style. Echoing the brand’s tagline, “Forever Faster”, the event represented PUMA’s commitment to the fast-paced, ever-evolving spirit of Motorsport.

PUMA’s involvement in the sport has superseded that of any other sports brand in the
world, resonating the brand’s aspiration to stay ahead and be at the forefront of athletic
fashion and lifestyle.

From the outset, attendees were transported into the world of racing and high-speed thrills. A slew of on-site activities and electric performances were specially prepared for visitors, which gave them a taste of what it meant to be part of PUMA’s thrilling world of Motorsport.

The highlight of the event was undoubtedly Choo Sung-hoon, a.k.a. Sexyama’s energetic participation. His appointment as PUMA’s SEA Motorsport Ambassador was met with much enthusiasm by the fans and attendees.

Choo encapsulated the brand’s commitment to Motorsport, sharing his personal connection between the thrills of MMA and the exhilarating world of racing. His presence exemplified the fusion of athleticism, entertainment, and the essence of "Forever Faster."