Building on a decade of successful collaboration, Alliance Bank Malaysia Berhad (Alliance Bank) and Manulife Insurance Berhad (Manulife Malaysia) have extended their exclusive bancassurance partnership for a further 15 years.

This extension reaffirms the commitment of both organisations to build on their strengths and further accelerate their shared vision to offer holistic financial solutions and increase the level of comprehensive protection benefits for the bank’s customers.

Alliance Bank and Manulife Malaysia have been partnering to offer innovative insurance and
wealth management solutions since 2013. In the next 15 years, Alliance Bank will continue to distribute Manulife Malaysia’s life insurance products, enabling the bank to drive growth for its fee-based income.

Alliance Bank Group Chief Executive Officer Kellee Kam said, “Alliance Bank is proud of its
longstanding partnership with Manulife Malaysia and the opportunity this gives to better support our customers’ health, protection, and investment needs.

The renewed focus will see us further tapping into our partner’s insurance expertise and resources to offer more market-leading experiences, products, and digital solutions for Alliance Bank customers.”

“This extension is an important milestone for Manulife Malaysia and Alliance Bank, as it
reaffirms the success we have had over the past 10 years. Built on a solid foundation, this
partnership reaffirms our commitment to giving more Malaysians greater access to the right information, advice, solutions, and positive customer experiences,” said Vibha Coburn, Chief Executive Officer of Manulife Malaysia.

This partnership extension represents a powerful alliance, driven by a shared commitment to empower Malaysians with holistic wealth and protection solutions. By leveraging their
respective expertise, both organisations are set to remain adaptable and responsive to the
evolving financial landscape, delivering value to Malaysian customers.