Bigo Live Immerses Gamers By Hosting Gaming Live Streams, Becoming Official Live Broadcast Partner for Mobile Legends: Bang Bang Malaysia Championship (MMC)
Bigo Live, the global leader in live streaming content, brings viewers the latest gaming content with the launch of Bigo Live Gaming.
With a growing ecosystem of over 600 gamers from Bigo Live’s pool of broadcasters in Malaysia and Singapore, users can expect gaming live streams to include some of the biggest titles in video games such as ‘Fortnite’, ‘Mobile Legends’, “Valorant” and ‘Call of Duty”.
Gaming has been on the rise in Malaysia, with over 20 million gamers present in the country and growing. According to experts from Malaysia Investment Development Authority (MIDA), the gaming industry alone contributed over MYR400 million to Malaysia’s revenue and is expected to show an annual growth rate (CAGR 2018-2023) of 10.9 per cent, resulting in a market volume of MYR700 million by 2023.
This growth has spurred initiatives such as the commissioning of the Malaysia Electronic Sports Federation (MESF), the governing body for all electronic sports (e-sports) in Malaysia. The burgeoning industry represents an opportunity for Bigo Live to further empower its broadcasters, by offering gamers the platform to stream their gaming content.
Considering the positive outlook for the industry, many gamers have taken the opportunity to stream their games for additional income. Prior to the boom in e-sports, the only source of income via gaming is through sponsorships and winning tournaments whereas in more
recent times, livestreaming has proven a lucrative option for many gamers.
Bigo Live recognises this exciting opportunity, and has worked in partnership with Mobile Legends: Bang Bang Malaysia Championship (MMC) to be the official live broadcast partner for this year’s tournament.
The ongoing MMC tournament is currently in the Regional Qualifiers stage with the finals set to take place in October 2021. The tournament features more than 800 amateur teams
competing for the RM 30,000 ($7,098 USD) prize pool along with 252,000 Bigo Live
diamonds which can be used on the Bigo Live platform.
To catch the latest schedules for the MMC qualifiers, log onto the MESF page here.
Watch and participate in the MMC by downloading the Bigo Live app here (available on iOS
and Android). Follow Bigo Live Malaysia for more updates on Facebook here.
