The event will feature local celebrities Pekin Ibrahim, Fara Fauzana and Clarence Wong alongside key Volkswagen models
The 12.12 sale festival is coming up, and Volkswagen Passenger Cars Malaysia (VPCM) is celebrating one day earlier on the 11 th of December with an Instagram “Live With” online
event, featuring local celebrities and influencers Pekin Ibrahim, Fara Fauzana and Clarence Wong.
This Instagram “Live With” is a historical first in the industry and is brought to life as a collaboration between Facebook Malaysia and Volkswagen.
This first of its kind event will see the celebrities doing a virtual walkthrough of three Volkswagen models, while highlighting key USPs and answering viewers questions live. Those who tune in to watch will also stand a chance to win an Apple iPhone 12.
Starting off the Instagram “Live With” event on the 11 th December is influencer Clarence Wong, who will “discover” the new Passat R-Line at 12.30pm. The latest model in the Volkswagen line-up, the dynamic sedan is decked with R-Line performance interior and exterior trims that enhances its overall appearance.
At 3pm, actor and Golf R owner Pekin Ibrahim will be featuring the all-new Arteon R-Line. A true masterpiece on wheels, the Arteon R-Line’s head-turning exterior is complemented with an aggressive front chrome grill with R-Line badge, LED headlights and taillights, a rugged black rear spoiler and frameless doors.
Radio DJ and personality Fara Fauzana will go live at 4.30pm with the all-new Tiguan Allspace Highline. The 7-seater SUV boasts a whopping 1,775 litres of boot space, making it the best in its segment.
Erik Winter, Managing Director of VPCM said that “In efforts to adapt to the new normal, Volkswagen has evolved and increased our digital presence. This is evident in our new sales and aftersales offerings.
We need to be where our customers are and that is in the palm of their hands. With new formats such as Instagram LIVE With, this will allow us to connect and reach a wider audience regardless of location.
This pilot collaboration with Facebook will be the first of many to come.” The offers continue for existing Volkswagen owners as well, and those who book their service appointment online on the 11 th December will receive exclusive merchandise worth RM170 and enjoy discounts under the 5 Star Service Campaign.
This is applicable for service appointment made between 15 th to 31 st December. Volkswagen dealerships will then be holding their own celebrations with a nationwide online showroom event on the 12 th and 13 th December, from 11am to 5pm.
Tune in to their respective Facebook pages to catch detailed walkthroughs of the best Volkswagen models, and interact with the Sales Consultants from the comfort and safety of home.
For more information, visit www.volkswagen.com.my
