Joint Collaboration to make homes more accessible to young, digitally-savvy homebuyers
Top property developer Mah Sing Group Berhad (Mah Sing) and leading digital payments platform Fave have partnered to allow home buyers to go cashless while paying their booking fee with FavePay and be rewarded with AirAsia BIG Points.
Mah Sing’s collaboration with Fave will provide convenience to home buyers to pay their deposit for selected projects across Malaysia with the Fave mobile app.
Lionel Leong, Mah Sing Group’s Director of Group Strategy & Operations said: “This
partnership marks the property developer’s ambitious adoption of digital initiatives in every part of the property journey; from sales and marketing, construction management and quality assurance, customer experience and engagement to property management.”
“Technology has influenced almost every aspect of consumer behaviour and purchase habits. Malaysians already have the highest consumer awareness within the region, not to mention high smartphone penetration and mobile data usage which leads to a growing demand for cashless solutions.
This collaboration with Fave is another such step in Mah Sing’s digital innovation drive to meet the changing demands of consumers,” said Rachel Leong, Mah Sing Group’s Director of Group Strategy & Operations.
Chen Chow Yeoh, Co-founder of Fave said: “Our mission is to help businesses to grow by going digital and we are happy to announce collaboration with Mah Sing to be their preferred digital payments partner.
We believe that collaborating with organisations that have the same values and goals to keep innovating to provide more convenience and value to their customers we can create a bigger impact.
Today together we take one more step forward towards the vision of cashless Malaysia, where Malaysians can use their Fave app not only to pay for a dinner at the restaurant or purchase a new TV set, now they can also pay bookings fees for their new home with the convenience of simply scanning QR code and receive rewards.”
Mah Sing home buyers who have connected AirAsia BIG Points to their Fave app will easily earn 1 BIG Point for every RM1 spent (based on the net payable amount).
They can also stand a chance to win one of the five return flights to Krabi sponsored by AirAsia BIG.
AirAsia BIG Chief Executive Officer Spencer Lee says, “As a travel and lifestyle technology company, we are committed to open up more avenues rapidly for BIG Members to earn BIG Points so that they can enjoy fantastic perks beyond air travel.
With this partnership, we want to inform our BIG Members that they can now also use BIG Points to do more than just redeem flights – they can use BIG Points to redeem other travel and lifestyle deals such as tours and activities, spas, restaurants and so much more.”
Participating projects under Mah Sing include M Centura, Sentul; Sensory Residence@Southville City, KL South; Cerrado@Southville City; Savanna Executive
Suites@Southville City, KL South; Savanna Lifestyle Shop and Boulevard Shop@Southville City, Kl South; M Vista, Penang; Southbay Plaza, Penang, The
Loft@Southbay City, Penang and Ferringhi Residence 2C, Penang.
Interested buyers can visit the respective project sales gallery beginning 15 April until 15 June 2019.
