XOX Mobile has officially launched the embedded sim (eSIM), spearheading the digital lifestyle of mobile consumers.
XOX eSIM platform is provided by 10T Tech Limited. The platform conforms to GSMA (Global System for Mobile Communications) standards and is based on a global eSIM architecture that has been adopted by Apple and Google Pixel in their latest smartphones.
The official press conference and launch was held at Co Labs, Starling Mall and officiated by Ng Kok Heng, The CEO of XOX Mobile Malaysia.
eSIM is an embedded SIM card within a device, enabling users to subscribe and change to a preferred network without a physical SIM card. During the launch, a tech station was provided for members of media to experience digital registration steps.
They were able to performed easy steps of online registration and obtained immediate activation once they have completed all the steps. The tech station is also aimed to enhance digital experience of registration without having to go to physical stores!
Potential XOX eSIM users can enjoy XOX’s 24/7 high speed internet connectivity as well as fulfilling all their digital lifestyle needs.
XOX eSIM is integrated together with XOX’s BLACK plans with strong key features such as ‘BURNPROOF’ where users are able to carry forward their unutilized data offering Zero Wastage. Not only that, BLACK is contract-free that provide a platform for users that are contract bound with other telco or some other reasons to experience XOX as a secondary network provider whenever their primary telco service coverage is limited.
Thus, it is a great advantage for avid travellers to switch to preferred network provider according to a specific area.
“The launch of XOX eSIM opens new market segment for us which has tremendous potential in terms of users acquisition. We are expecting 100,000 activation of eSIM and is hopeful to gain more loyal customers for our network.
Currently, we are serving 2.4mil users nationwide and I strongly believe with eSIM market segment, we will be able to expand our reach in the near future. Furthermore, with a growing number of eSIM devices manufacturer producing wearables, tablets, laptops, connected cars and other Internet of Things (IoT) globally, we can expect a greater demands from the consumer and we are keen to see positive results which translate to the changing technology landscape worldwide”.
Ng Kok Heng, The CEO of XOX Mobile Malaysia said, with acknowledgement of shifting global trends towards a more digital and connected lifestyle, XOX understands the demands of digital consumers today, thus XOX eSIM was developed with convenience, ease and speed in mind.
In efforts to build further brand affinity, XOX strives to transform and lead the nation towards a digital and connected lifestyle, propelling its users to the frontiers of technology. XOX aims to maintain their position as the most innovative telco in Malaysia by providing services and solution through XOX eSIM.
For more information about XOX eSIM, please visit https://esim.xox.com.my/
