Malaysia’s most trusted brands and household names took centre stage to celebrate the 20th anniversary of the annual Reader’s Digest Trusted Brands Awards held at the Grand Hyatt in Kuala Lumpur.

TWO local personalities who have won the hearts and minds of Malaysia consumers are: local model turned Malaysian household name – Neelofa, winner of Most Trusted Entertainment Presenter, and recently making waves in Hollywood – Henry Golding, winner of Most Trusted News Presenter.

Over 2,000 people in Malaysia – both members of the public and Reader’s Digest subscribers participated in the study, providing a genuine market endorsement for those topping the polls.

Thousands of consumers across Asia – including Malaysia, Hong Kong, Singapore, Taiwan and the Philippines – were surveyed by leading market research company Catalyst on their attitudes and perceptions of brands across 50 categories of products and services.

The Winners of Reader Digest Trusted Brand Awards 2018

Gold Trusted Brand Awards were given to products and services that led the polls in their fields, while Platinum Trusted Brand Awards, recognised brands that vastly outpolled their competition.

Winning brands in Malaysia were a mix of local and international names such as King Koil, Marigold, SP Setia, Knife, Canon, Yun Nam Hair Care, Kleenex and Maybank.

From tyres to hospitals, paint to household products, the Winners’ List at: is a snapshot of Malaysia’s consumer commitment.

‘Trust is built on quality, consistency, honesty and delivering on your promise. It matters, and it means you have secured a hard-fought and well-deserved competitive advantage in this day and age.’ -Australian Reader’s Digest Group Editor, Louise Waterson.

‘It’s amazing to see how many international brands have proudly displayed the Reader’s Digest Trusted Brands ‘Trustmark’ over the years. This is testament to the importance the ‘Trustmark’ holds in market, and just how much the people of Malaysia value the Trustmark logo.’ – APAC Reader’s Digest Advertising & Retail Director, Sheron White.

About Reader’s Digest

Since its launch in 1920, Reader’s Digest has become one of the most respected and longest running global brands. Published in 21 different languages in more than 70 countries, Reader’s Digest is also the largest paid circulation magazine in the world.


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