Groupe PSA and Naza Corporation Holdings jointly announce Laurence Noël as Chief Executive Officer of the Naza Automotive Manufacturing (NAM) plant in Gurun, Kedah.
Apart from Chief Executive Officer of NAM, Laurence Noël has also been appointed Groupe
PSA’s Senior Vice President, ASEAN effective 1st May 2018.
She will report to Carlos Gomes, Executive Vice President, China & Southeast Asia.
In 1995, Laurence Noël joined Groupe PSA, holding various positions in Powertrain Projects
and Programmes. She then took charge of the Powertrain, Platform and Module
Programmes in 2014.
In her new position based in Kuala Lumpur, she will be tasked primarily with accelerating the Group’s development in Southeast Asia, as announced in the Group’s ‘Push to Pass’ plan in 2016.
Groupe PSA, a global automotive player and the second largest carmaker in Europe, holds
majority stake in the business operations of Naza Automotive Manufacturing (NAM).
The automotive giant and Naza Corporation Holdings signed a share sale agreement and a joint venture agreement in February 2018, officially establishing shared operation of the Naza Automotive Manufacturing (NAM) plant in Gurun, Kedah, as the first manufacturing hub in ASEAN for Groupe PSA. This opened doors to further development of the state with
increased job opportunities and transfer of technology.
The agreement gives the Naza Group sole responsibility for the distribution of Peugeot,
Citroën and DS Automobiles vehicles in the domestic market and, with Groupe PSA, will
explore distribution prospects in other ASEAN markets to address the potential 680 million
customers in the region, where the automotive equipment rate is growing.