Creative, ambitious, and driven, today’s youth have shown time and again that they are indomitable in their pursuit of passion and purpose, forging new paths for themselves in fields of their choosing, while striving to make a difference with unwavering spirit and
determination.
To celebrate this phenomenon, Samsung Electronics is launching its second edition of the
#TeamUnstoppable regional brand campaign, daring Gen Zs and millennials of Southeast Asia to face challenges head-on and strive for greater heights.
Based on the theme “Together, We are Unstoppable”, the campaign gathers a group of young changemakers who are passionate about gaming, food, sustainability, social good, education and fashion, and calls on youth from across the region to share their own inspiring stories and galvanize others into action.
This year, to better engage younger audiences, the #TeamUnstoppable movement will be centered on TikTok, where a brand-new generation of ‘unstoppable’ young individuals will share authentic stories in snackable, mobile-first episodic videos.
“Throughout the ups and downs of the past year, it has never been clearer that Gen Zs and
millennials in Southeast Asia are unafraid to defy barriers and tap on technology to do good.
Through #TeamUnstoppable 2022, we hope to build upon our successful run last year to inspire even more young digital natives in the region who are unafraid, undeterred, and unwavering; to push their boundaries and creatively express how they will effect positive change in their communities on TikTok,” said Roy Lan, Regional Senior Brand Marketing Manager, Southeast Asia and Oceania at Samsung Electronics.
To kickstart the campaign this year, we spotlight #TeamUnstoppable 2022 in a regional film that premieres today. Here’s a quick introduction to these go-getters:
