In a significant move for Malaysia’s digital payments landscape, Fiuu, Southeast Asia’s leading payment service provider and the largest in Malaysia, has enabled Samsung Pay acceptance across a wide network of e-commerce merchants in sectors such as food and beverage, pharmacy, health and wellness, and entertainment.
The rollout underscores Samsung’s push to move beyond in-store mobile wallet usage and into the fast-growing digital commerce segment, with Fiuu providing the acquiring infrastructure that powers the entire online enablement.
The new offering enables consumers to check out seamlessly on a wide array of online merchants, from fashion and electronics to travel and lifestyle. More e-commerce sites will be activated and available in the future.
For merchants, the value proposition is clear: tapping into the large base of Samsung device users, offering a frictionless checkout button, and aligning with mobile-first consumer behaviour, supported by Fiuu’s proven reliability and coverage across major verticals.
On the financial services side, Samsung Pay currently supports 11 banks across Malaysia. With this institutional backing, the service ensures wide card-network coverage and credibility.
The multi-bank support is critical because it means the offering can reach large swathes of banked consumers and is not limited to a niche set of issuers. Through Fiuu’s multi-bank acquiring connectivity, merchants gain streamlined access to these issuers under a single integration which helps accelerate adoption of the online wallet payment method.
Samsung Pay is now also available to be used on Samsung’s online store as well.
