For 14 consecutive years, Samsung Electronics has led the commercial display market with its innovations.

This year, the company has set the standard for displays once again with the release of The Wall for Virtual Production (IVC Model) — an ultra-large MICRO LED-based display customizedfor virtual content production.

Lauded for its unmatched color capabilities, pristine high definition, and black seal technology for ultra black levels,

The Wall for Virtual Production was unveiled at Infocomm 2023, the largest audiovisual tradeshow in North America, and the International Broadcasting Convention (IBC) 2023, a premier exhibition for broadcasting and media in Europe.

Samsung Newsroom sat down with Chan Hyoung Park, Vice President of Visual Display (VD) Business at Samsung Electronics, Mark Taylor, European Head of LED at Samsung Electronics, and developers Sanghoon Oh and Hyun Ji to learn more about the inspiration for the display and the future of film production.

Increased Content Immersion and Reduced Production Costs

Virtual production is a method of filmmaking that combines computer-generated imagery with live-action footage to create next-level content. The use of both physical and digital elements gives filmmakers the ability to visualize imaginative scenes in new ways.