Touch ‘n Go eWallet announced the roll-out of Alipay+ Rewards as a new in-app feature to allow its users to gain access to attractive deals offered by a slew of leading entertainment, retail, F&B and lifestyle brands.

The tie-up is in time for a more rewarding shopping experience for Touch ‘n Go users this 11.11 shopping festival.

Brands participating in the 11.11 Mega Deals include iQiyi, Viu, Google Play, Lazada and many more, with offers and deals designed to further enrich local users’ lifestyle and bring more convenience in their daily lives.

Touch ‘n Go eWallet users can enjoy the deals by collecting and purchasing digital vouchers via Alipay+ Rewards.

Alipay+ Rewards provides a global marketing solution developed by Ant Group, the owner and operator of digital payments platform Alipay, that brings global and local brands to hundreds of millions of mobile wallet users across different markets.

With Alipay+ Rewards, mobile wallet users are able to instantly redeem or purchase vouchers from mega-brand merchants to small and medium enterprises.

“Covid-19 has brought a dramatic shift towards digital payments. Our consumers are changing their payment preferences and trends to contactless and cashless. With Touch ‘n Go eWallet’s growing users, we are constantly seeking for great partners to bring added value and create better experience for users.

Introducing Alipay+ Rewards in the eWallet gives our users expanded and one-stop access to regional and global brands so that they can enjoy a more convenient shopping experience with more exciting deals this 11.11, one of the biggest shopping festivals in Southeast Asia,” said Ignatius Ong, Chief Executive Officer, TNG Digital Sdn Bhd.

Until 11 November, Touch ‘n Go eWallet users can stand a chance to win lucky draw prizes
including RM100 Lazada cash vouchers and iPhone 13 by participating in Alipay+ Rewards
promotions. In addition to that, users also have a chance to get a RM3 worth of Lazada cash vouchers at the price of RM0.10.

“With an increasingly digitally-savvy population in Southeast Asia, we saw the rising demand among local consumers to shop and be entertained online. Furthermore, consumers in the region are always on the lookout for the best deals.

Together with partners such as Touch ‘n Go eWallet, Alipay+ Rewards is proud to bring global and local brands directly into the hands of local digital wallet users,” said Yin Jing, General Manager of Global Strategic Accounts, Ant Group.

Anna Pak Burdin, Head of International Business Development and Partnerships at iQiyi added, iQiyi has been seeing very encouraging trends in Asian content consumption in Malaysia, especially digital content in Chinese in recent months.

“We are excited to partner with Alipay+Rewards and Touch ‘n Go eWallet, Malaysia’s number one eWallet, to provide local audiences unprecedented access to the biggest Asian content library in the region and in time for 11.11 this year,”.