As a trusted insurer committed to empower better and healthier lives, AXA Affin General Insurance Berhad (AXA) has launched FIT+ ― the first-of-its-kind health and wellness mobile app among general insurers in Malaysia.

The launch of Fit+ app embodies the core purpose of AXA, which is to play an active role in protecting what matters to customers. AXA hopes to go beyond insurance by providing meaningful services that could not only help customers to stay healthier in a convenient and accessible manner, but also improve their lifestyle behaviours.

Soo Wai Har, Chief Commercial Lines Officer of AXA, said  the pandemic has dramatically accelerated the demand to drive improvement in affordability, quality, and seamless access to healthcare through innovative technology – more so with Malaysia having the highest percentage of digital consumer population in South East Asia.

“Realising the increasing protection needs amidst the ongoing medical inflation and pandemic, we rapidly address the factors that influence our customers’ needs and deliver innovative solutions that could contribute towards protecting their well-being.

By introducing Fit+ and providing convenient access to health-related services and insights at a time when it’s most needed, we believe we can help customers to take control of their own health and receive the protection they need anytime, anywhere.”

Offered exclusively to SmartCare Optimum and SmartCare Optimum Plus policyholders, Fit+ is specially designed to help customers better understand and manage their own health with unique, personalised functions such as Personal Health Records Tracking, Personalised Health Engagement, Personal Medicine Tracker and more.

Easy and convenient to use, Fit+ allows customers to search for hospitals or doctors nearby and enjoy a variety of wellness contents written by health professionals.

To encourage customers to stay healthy and provide greater value throughout their health journey, AXA has implemented a reward system in the app – the healthier they are, the more ‘reward points’ they will earn to redeem vouchers and goodies within the app.

As part of the launch campaign, AXA is also providing RM50 worth of reward points for new sign-ups of eligible plans (SmartCare Optimum and SmartCare Optimum Plus) from 1st July 2021 till 30th September 2021, on first-come-first-served basis.