As Southeast Asia’s café sector experiences explosive growth, the International Café and Beverage Show (ICBS) returns for its fifth edition from 7-9 May 2026 at the Kuala
Lumpur Convention Centre, offering brands and suppliers a proven platform to capture their share of one of the region’s fastest-expanding markets.
With cafe entrepreneurship surging, coupled with the emergence of Malaysia’s ready-to-drink tea market as a major growth segment, consumer appetite for premium beverages reaching new heights, and a maturing ecosystem of roasters, distributors and equipment suppliers, ICBS 2026 arrives at a pivotal moment for businesses ready to scale, launch or
establish their regional presence.
Organised by Montgomery Asia, along with Educational Partner Barista Guild Asia, Mixology Partner Eciatto, and Strategic Tea Partner HJC Global Tea Fair, the commercial impact of ICBS has been demonstrated consistently across previous editions, with over 2,000 café owners and 900 baristas attending ICBS 2025 in April last year.
Exhibitors reported that 50 percent closed sales orders onsite, while 91 percent gained quality business leads – results that underscore the show’s effectiveness as a commercial platform.
The 2025 edition saw over 60 percent of exhibitors confirm their participation for 2026 before leaving the show floor, a clear signal of confidence in the platform’s ability to deliver tangible business outcomes.
For brands seeking access to cafe owners, baristas, purchasing managers and regional
distributors who arrive with budgets and buying authority, ICBS has established itself as the most efficient point of entry into Malaysia and the wider Southeast Asian beverage economy.
