Global sports company PUMA announced a long-term partnership with Aston Martin Aramco Formula One® Team, focused on high performance.
Renowned for its innovative athletic and lifestyle performance wear, PUMA joins Aston Martin Aramco as the Official Sportswear, Athleisure, and Technical Gear Partner, marking the start of an exciting new chapter for both brands in the 2025 Formula One® season.
The partnership will be central to Aston Martin Aramco Formula One® Team’s vision of
delivering world-class performance on and off the track, equipping drivers and the team
with high-performance racewear and footwear designed for peak functionality.
PUMA has written sports history for more than 75 years, creating iconic moments with
the world’s greatest athletes including Usain Bolt, Pelé, Yaroslava Mahuchikh and
Armand “Mondo” Duplantis.
Speed is PUMA’s superpower, and the company has developed performance gear in motorsport since the 1980s, outfitting several Formula 1 World Champion teams and drivers since then.
The company’s unique blend of sports and culture, which includes working with some of the most influential artists such as Dua Lipa and Rihanna, can also be seen in PUMA’s motorsport-inspired collections created with A$AP Rocky.
PUMA will support Aston Martin Aramco in bringing “the heat to the street” by fusing
cutting-edge design with street-ready style. Exclusive collaboration capsules will feature
limited-edition fanwear and trend-forward collections, inviting fans to immerse
themselves in the action when it launches globally in the 2025 season.
PUMA car branding will debut on the AMR25 when it is launched ahead of the 2025 F1
season.
